Back and Neck Heating Pad
FailDemand is soft, at -36.3% this quarter, so Back and Neck Heating Pad is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $169K/yr126K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 28 sellers
Flapen Score
Back and Neck Heating Pad against its category
The dotted line is the Health & Household average. Past it, Back and Neck Heating Pad is stronger. Inside it, weaker.
Market
The Back and Neck Heating Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Back and Neck Heating Pad 126K times last year and spent an estimated $169K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $169Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- heating pad for back and shoulders16K searches a year
02 · Price
A sale here is worth $34.17.
Listings sell for $34.17 on average, from $16.64 to $48.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $34.17 that is $9K to $17K a year per listing.
- Average price
- $34.17inside the $15 to $100 sweet spot
- Price range
- $16.64–$48.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #109 within Hot & Cold Therapies. It carries 7,145 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #109in Hot & Cold Therapies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 7,145per listing
- Listings tracked
- 20
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Back and Neck Heating Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
22%
- Brand 140%
- Brand 211%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Back and Neck Heating Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Back and Neck Heating Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heating pad for back and shoulders16K/yr
- back and neck heating pad20K/yr
- shoulder and back heating pad19K/yr
- back and shoulder heating pad17K/yr
- neck shoulder back heating pad12K/yr
- heating pad for back and neck16K/yr
- heating pad for shoulders and back8K/yr
- heating pad neck and back7K/yr
- heating pad for shoulder pain10K/yr
- large heating pad for back and shoulder460/yr
Reviews and returns
What reviews say buyers love and hate about Back and Neck Heating Pad
We read the reviews and the return reasons for every product selling here.
“Broke after first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Back and Neck Heating Pad questions
Answered from the same tracked data.