Back and Neck Heating Pad
FailDemand is soft, at -36.3% this quarter, so Back and Neck Heating Pad is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $169K/yr126K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 28 sellers
Flapen Score
Back and Neck Heating Pad against its category
The dotted line is the Health & Household average. Past it, Back and Neck Heating Pad is stronger. Inside it, weaker.
Market
The Back and Neck Heating Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Back and Neck Heating Pad 126K times last year and spent an estimated $169K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $169Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- heating pad for back and shoulders16K searches a year
02 · Price
A sale here is worth $34.17.
Listings sell for $34.17 on average, from $16.64 to $48.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $34.17 that is $9K to $17K a year per listing.
- Average price
- $34.17inside the $15 to $100 sweet spot
- Price range
- $16.64–$48.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #109 within Hot & Cold Therapies. It carries 7,145 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #109in Hot & Cold Therapies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 7,145per listing
- Listings tracked
- 20
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Back and Neck Heating Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RENPHO Fathers Day Dad Gifts Electric Heating Pad - 6 Heat Levels for Neck Shoulder and Back Birthday Gifts for Women Men Weighted Pad for Snug Fit ETL Certified FSA Eligible 24x33 Gray
- Price
- $40.08
- Rating
- 4.4/5
- Reviews
- 26,074
- Age
- 6y ago
iDOO Heating Pad for Neck and Shoulders and Back for Pain Relief Fathers Day Dad Gifts for Men FSA Eligible Items & HSA Store Large 24x33 Weighted Electric Heat Pads for Back Gray
- Price
- $40.35
- Rating
- 4.4/5
- Reviews
- 1,164
- Age
- 1y ago
Electric Heating Pad for Neck Back Shoulder Pain Relief 25x37 Large Full Body Weighted Heated Pad for Menstrual Cramps - 5 Heat Levels/Snug Fit Birthday Gifts for Women Men Mom Dad Elders
- Price
- $29.70
- Rating
- 4.3/5
- Reviews
- 465
- Age
- 10mo ago
Graphene-Infused Heating Pad with 3X Deeper Back Relief 30% Heavier Weighted Heating Pad for Neck and Shoulders and Back 25x35 Large Electric Heated Pads Surprise for Mom Women Christmas Birthday
- Price
- $43.88
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 10mo ago
RENPHO King Size Heating Pad for Back Fathers Day Dad Gifts for Husband & Birthday Gifts for Men FSA Eligible 24x37 XL Large Weighted Electric Heat Pad for Neck and Shoulder ETL Certified Gray
- Price
- $48.15
- Rating
- 4.4/5
- Reviews
- 26,074
- Age
- 3y ago
Trending
estimated 90-day click momentum
Wearable Heating Pad for Back Neck and Shoulders Heating Wrap for Pain Relief Gifts for Mom Grandma Women Birthday Gifts for Women Men Gifts for Women Mothers Day Gifts
- Price
- $30.69
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 3mo ago
VAAGHANM Heating Pad: Electric Heat Pad -Weighted Instant Heating Pads for Neck and Shoulders-6 Heat Options & 6 Auto Timer Mode-Gift for Women Mom
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 992
- Age
- 8mo ago
Mia&Coco Heating Pad for Neck Shoulders and Back XL 23x39 Soft Flannel Wrap Waist Strap Fast Heat Hot Therapy 6 Heat Settings Auto-Off Timer Machine Washable Grey
- Price
- $26.51
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
Large Electric Heating Pad for Full Body Pain Relief 25x37 Heating Pad for Neck Back & Shoulder with 5 Heat Settings Auto Shut-Off & Timer Ideal Gift for Man Women & Seniors
- Price
- $20.33
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 9mo ago
Heating Pad for Neck Shoulders and Back Weighted Electric Heat Pad for Full Body Relax 22 x 37 Large Heated Pad 6 Heat Levels 4 Auto-Off Fathers Day Dad Gifts Birthday Gifts for Women Men Husband
- Price
- $37.07
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6mo ago
Newest
by launch dateWearable Heating Pad for Back Neck and Shoulders Heating Wrap for Pain Relief Gifts for Mom Grandma Women Birthday Gifts for Women Men Gifts for Women Mothers Day Gifts
- Price
- $30.69
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 3mo ago
Heating Pad for Neck Shoulders and Back Weighted Electric Heat Pad for Full Body Relax 22 x 37 Large Heated Pad 6 Heat Levels 4 Auto-Off Fathers Day Dad Gifts Birthday Gifts for Women Men Husband
- Price
- $37.07
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 6mo ago
Heating Pad for Back Neck & Shoulders 2.7lb Weighted Electric Graphene-Infused Heat Pad for Pain Relief Wearable Full Body Large 24x35 Fast Heating ETL Certified Gifts for Women Men Mom Dad
- Price
- $37.57
- Rating
- 4.0/5
- Reviews
- 262
- Age
- 7mo ago
Comfytemp Heating Pad for Back Neck Shoulders Weighted Electric Heated Pad for Snug Fit Fathers Day Gift FSA Eligible Extra Large Wearable Heat Pad for Dad Mom Husband Women Men Auto-Off 22x33
- Price
- $31.42
- Rating
- 4.3/5
- Reviews
- 395
- Age
- 8mo ago
Bedsure Full Body Heating Pad for Back - Birthday Gifts for Seniors Women Mom Wrap Electric Heated Pad for Neck and Shoulders Fast Heating Large 24x34 ETL Certified Grey
- Price
- $45.37
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
28
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
22%
- RENPHO40%
- XIAOTONG11%
- iDOO10%
- Lenmen6%
- Comfytemp6%
- Tefici5%
Demand
Back and Neck Heating Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Back and Neck Heating Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heating pad for back and shoulders16K/yr
- back and neck heating pad20K/yr
- shoulder and back heating pad19K/yr
- back and shoulder heating pad17K/yr
- neck shoulder back heating pad12K/yr
- heating pad for back and neck16K/yr
- heating pad for shoulders and back8K/yr
- heating pad neck and back7K/yr
- heating pad for shoulder pain10K/yr
- large heating pad for back and shoulder460/yr
Reviews and returns
What reviews say buyers love and hate about Back and Neck Heating Pad
We read the reviews and the return reasons for every product selling here.
“Broke after first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back and Neck Heating Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data