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Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

7.7%

Market size, estimated

$4.7Ma year

Peak month

December1.3× the quietest month

Top search term

icy hot698K searches a year

Listings sell for $16.02 on average, from $5.05 to $47.14. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $16.02 that is $96K to $128K a year per listing.

Average price

$16.02inside the $15 to $100 sweet spot

Price range

$5.05–$47.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$96K–$128K

Returns

0.9%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #83 within Hot & Cold Therapies. It carries 15,677 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#83in Hot & Cold Therapies

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

15,677per listing

Listings tracked

45

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months