bacitracin zinc ointment
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.40–$25.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 86K searches
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,814.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bacitracin zinc ointment is a $145K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bacitracin zinc ointment market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $145K–$194K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 112 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
83
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- MED PRIDE45%
- TenderGentle23%
- CareAll12%
- Globe4%
- Neosporin4%
- Bacitraycin Plus3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bacitracin zinc ointment search terms
- bacitracin zinc ointment50K/yr
- bacitracin zinc antibiotic ointment15K/yr
- bacitracin zinc17K/yr
- bacitracin zinc ointment usp4K/yr
Top bacitracin zinc ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MED PRIDE Bacitracin with Zinc Ointment Antibiotic Bacitracin for Infection Prevention and Skin Relief 1 Oz Tube
MED PRIDE$4.404.6★1,442 rev
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$5.814.8★1,241 rev
MED PRIDE Bacitracin Zinc Ointment 4 Pack of 1 oz Tubes Bulk First Aid Antibiotic Ointment for Cuts Scrapes Minor Burns & Wounds Infection Prevention & Skin Healing Protection
MED PRIDE$6.784.4★4,710 rev
CareAll Bacitracin Antibiotic Zinc Ointment 1oz (4 Pack). First Aid Ointment to Prevent and Heal Infections for Minor cuts Scrapes and Burns.
CareAll$6.744.8★720 rev
Globe (144 Packets) Bacitracin Antibiotic Zinc Ointment 0.9g Packet. First Aid to Prevent and heal infections for Minor cuts scrapes and Burns.
Globe$9.384.8★966 rev
Newest
by launch dateBacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$5.811,241 rev
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment 3 Pack - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$14.301,241 rev
CareAll Bacitracin Antibiotic Zinc Ointment 1oz (4 Pack). First Aid Ointment to Prevent and Heal Infections for Minor cuts Scrapes and Burns.
CareAll$6.74720 rev
CareAll Bacitracin Antibiotic Zinc Ointment (25 Pack) 0.9gr Foil Packet. First Aid Ointment That Prevents Infections for Minor Cuts Scrapes and Burns
CareAll$5.25690 rev
Bacitraycin Plus Max Strength First Aid Kit Antibiotic Ointment Wound Healing + Pain and Itch Relief for Minor Cuts Scrapes or Burns with Bacitracin Zinc and Moisturizing Aloe Vera 1 oz 2 Pack
Bacitraycin Plus$16.021,072 rev
Trending
90-day click momentum
Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz
Neosporin$8.684.8★
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment 3 Pack - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$14.304.8★
CareAll Bacitracin Antibiotic Zinc Ointment 1oz (4 Pack). First Aid Ointment to Prevent and Heal Infections for Minor cuts Scrapes and Burns.
CareAll$6.744.8★
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$5.814.8★
(4 Pack) Globe Bacitracin Zinc Ointment + Aloe 1oz Antibiotic Ointment Essential Antibiotic First Aid Supplies Healing Action Maximum Antibiotic Power Prevents Infection in cuts scrapes Burns
Globe Pharmacy$6.754.7★
What buyers say about bacitracin zinc ointment
What buyers praise and complain about, mined from review topics.What buyers love
“GOOD PRICE”
“Very good product for myself and my kids”
“As advertised”
“It does the job”
“Actually came handy”
“Easy to carry in purse or to take on travel with you”
“Great size”
“great for cuts”
“safe for sensitive skin”
“This is an excellent antibiotic cream”
What buyers complain about
“out came a watery unknown substance”
“Thin”
“Allergic reaction”
“this greasy mess will spurt out all over the place”
“Lacks consistency”
“Cheap, runny, cant use without it dripping”
“This thing is tiny”
“Un-useable”
“It doesn't smell like medication does”
“False advertisement”
Top return reasons
Common questions
- Is bacitracin zinc ointment profitable to sell on Amazon United States?
- The niche generates $145K/yr across 14 tracked products. 90-day search growth is +19.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the bacitracin zinc ointment niche?
- 9 brands and 83 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in bacitracin zinc ointment?
- Top complaints mined from reviews: Dilute/Watery, Thickness, Allergies. The return rate is 0.1%.
- When does demand for bacitracin zinc ointment peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bacitracin zinc ointment niche?
- Listings span $4.40–$25.98; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 3,815 reviews — the moat a new listing must climb.