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Bacitracin Antibiotic Ointment

Fail

Prices span $4.40–$14.04, mostly outside the sweet spot, so Bacitracin Antibiotic Ointment is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$1.4M/yr809K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 71 sellers

Flapen Score

Bacitracin Antibiotic Ointment against its category

The dotted line is the Health & Household average. Past it, Bacitracin Antibiotic Ointment is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bacitracin Antibiotic Ointment market on Amazon at a glance

Shoppers on Amazon United States searched for Bacitracin Antibiotic Ointment 809K times last year and spent an estimated $1.4M. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 23.3% of those searches ended in a purchase.

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
809K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
23.3%
Market size, estimated
$1.4Ma year
Peak month
June1.3× the quietest month
Top search term
bacitracin antibiotic ointment371K searches a year

02 · Price

A sale here is worth $7.39.

Listings sell for $7.39 on average, from $4.40 to $14.04. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $7.39 that is $148K to $185K a year per listing.

Average price
$7.39under the $15 to $100 sweet spot
Price range
$4.40–$14.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
20,000–25,000
Revenue per listing a year
$148K–$185K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Antibiotics & Antiseptics. It carries 6,531 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Antibiotics & Antiseptics
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
6,531per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Bacitracin Antibiotic Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

71

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 215%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Bacitracin Antibiotic Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bacitracin Antibiotic Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bacitracin antibiotic ointment371K/yr
  • bacitracin254K/yr
  • bacitracin ointment94K/yr
  • bactrim antibiotic ointment25K/yr
  • bactroban antibiotic ointment21K/yr
  • bacitracin cream10K/yr
  • bactine ointment9K/yr
  • bacitracin single antibiotic ointment3K/yr
  • bactroban ointment4K/yr
  • bactracin2K/yr

Reviews and returns

What reviews say buyers love and hate about Bacitracin Antibiotic Ointment

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
27%of negative reviews mention “Dilute/Watery”
0.1%of orders come back
“out came a watery unknown substance”
A buyer, on “Dilute/Watery”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bacitracin Antibiotic Ointment questions

Answered from the same tracked data.