Is bacitracin antibiotic ointment profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 7 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (44/100).

How competitive is the bacitracin antibiotic ointment niche?

6 brands and 71 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in bacitracin antibiotic ointment?

Top complaints mined from reviews: Dilute/Watery, Thickness, Oily/Greasy. The return rate is 0.1%.

When does demand for bacitracin antibiotic ointment peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bacitracin antibiotic ointment niche?

Listings span $4.40–$14.04; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 6,531 reviews — the moat a new listing must climb.

bacitracin antibiotic ointment

Skip it

Prices mostly outside the sweet spot ($4.40–$14.04) — this niche doesn't clear our bar today.

Conversion

Incredible23.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 809K searches

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,530.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.39

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

Price range

Bad$4.40–$14.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, bacitracin antibiotic ointment is a $1.4M/yr Amazon United States market (809K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bacitracin antibiotic ointment market data

Units sold / yr: 200K–250K; avg 20,000–25,000/product
Revenue / yr: $1.5M–$1.8M; units × avg price
Conversion rate: 23.3%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Bacitracin58%
TenderGentle15%
MED PRIDE13%
Neosporin5%
Globe Pharmacy5%
Bacitraycin Plus4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bacitracin antibiotic ointment search terms

bacitracin antibiotic ointment371K/yr +11.4%23.0% conv.
bacitracin254K/yr +10.9%19.6% conv.
bacitracin ointment94K/yr +7.9%18.9% conv.
bactrim antibiotic ointment25K/yr -5.5%11.0% conv.
bactroban antibiotic ointment21K/yr -12.7%6.6% conv.
bacitracin cream10K/yr +24.1%10.7% conv.
bactine ointment9K/yr -15.8%4.8% conv.
bacitracin single antibiotic ointment3K/yr -5.4%14.4% conv.
bactroban ointment4K/yr -17.4%5.2% conv.
bactracin2K/yr -0.3%19.1% conv.

All search terms

Top bacitracin antibiotic ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bacitracin First aid Antibiotic Ointment USP - 1/2 Oz

Bacitracin$5.244.8★5,186 rev

Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns

TenderGentle$5.814.8★1,241 rev

MED PRIDE Bacitracin Zinc Ointment 4 Pack of 1 oz Tubes Bulk First Aid Antibiotic Ointment for Cuts Scrapes Minor Burns & Wounds Infection Prevention & Skin Healing Protection

MED PRIDE$6.784.4★4,710 rev

MED PRIDE Bacitracin with Zinc Ointment Antibiotic Bacitracin for Infection Prevention and Skin Relief 1 Oz Tube

MED PRIDE$4.404.6★1,442 rev

Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz

Neosporin$8.684.8★26,638 rev

Newest

by launch date

Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns

TenderGentle$5.811,241 rev

2y ago

Bacitraycin Plus First Aid Antibiotic Ointment Wound Healing Ointment for Minor Cuts Scrapes and Burns with Bacitracin Zinc and Moisturizing Aloe Vera Original 1 oz 2 Pack

Bacitraycin Plus$14.041,926 rev

5y ago

MED PRIDE Bacitracin Zinc Ointment 4 Pack of 1 oz Tubes Bulk First Aid Antibiotic Ointment for Cuts Scrapes Minor Burns & Wounds Infection Prevention & Skin Healing Protection

MED PRIDE$6.784,710 rev

7y ago

(4 Pack) Globe Bacitracin Zinc Ointment + Aloe 1oz Antibiotic Ointment Essential Antibiotic First Aid Supplies Healing Action Maximum Antibiotic Power Prevents Infection in cuts scrapes Burns

Globe Pharmacy$6.754,571 rev

10y ago

MED PRIDE Bacitracin with Zinc Ointment Antibiotic Bacitracin for Infection Prevention and Skin Relief 1 Oz Tube

MED PRIDE$4.401,442 rev

12y ago

What buyers say about bacitracin antibiotic ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“GOOD PRICE”

Quality-Overall20%

“Very good product for myself and my kids”

Advertised Vs Actual Product13%

“As advertised”

Efficiency11%

“It does the job”

Ease Of Use4%

“Very easy to use”

Cutting/Trimming3%

“great for cuts”

Skin Health3%

“safe for sensitive skin”

Disinfection2%

“This is an excellent antibiotic cream”

Size-Overall2%

“Great size”

Portability2%

“Good to have for travel”

What buyers complain about

Dilute/Watery27%

“out came a watery unknown substance”

Thickness8%

“Thin”

Oily/Greasy6%

“this greasy mess will spurt out all over the place”

Texture/Consistency-Overall6%

“Lacks consistency”

Quality-Overall6%

“Cheap, runny, cant use without it dripping”

Allergies5%

“Allergic reaction”

Size-Overall3%

“This thing is tiny”

Value For Money2%

“I only got these because the cost of triple antibiotic has gone way up since I last bought a multi pack of those”

De-Grease2%

“Greasy”

Ingredients-Overall2%

“Not an Ointment”

Top return reasons

Advertised Vs Actual Product19%

Value For Money19%

Dilute/Watery17%

Functionality-Overall11%

Size-Overall6%