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Bacillus Subtilis

Fail

The top 5 products take 88% of clicks, so Bacillus Subtilis is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$195K/yr97K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
88%top-5 click share · 7 brands · 11 sellers

Flapen Score

Bacillus Subtilis against its category

The dotted line is the Health & Household average. Past it, Bacillus Subtilis is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bacillus Subtilis market on Amazon at a glance

Shoppers on Amazon United States searched for Bacillus Subtilis 97K times last year and spent an estimated $195K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
7.6%
Market size, estimated
$195Ka year
Peak month
May1.7× the quietest month
Top search term
bacillus subtilis54K searches a year

02 · Price

A sale here is worth $26.51.

Listings sell for $26.51 on average, from $13.40 to $63.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $26.51 that is $27K to $33K a year per listing.

Average price
$26.51inside the $15 to $100 sweet spot
Price range
$13.40–$63.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #929 within Digestive Supplements. It carries 817 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#929in Digestive Supplements
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
817per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Bacillus Subtilis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 220%
  • Brand 317%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bacillus Subtilis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Bacillus Subtilis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bacillus subtilis54K/yr
  • bacillus subtilis probiotic16K/yr
  • hu5810K/yr
  • bacillus subtilis hu585K/yr
  • hu58 probiotic2K/yr
  • hu58 microbiome labs4K/yr
  • b subtilis probiotic3K/yr
  • ab22 probiotic bacillus subtilis3K/yr

Reviews and returns

What reviews say buyers love and hate about Bacillus Subtilis

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Nutritional Content”
11%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very expensive and I'm not sure it does anything”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bacillus Subtilis questions

Answered from the same tracked data.