Bacillus Coagulans
FailThe top 5 products take 79% of clicks, so Bacillus Coagulans is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $210K/yr116K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 79%top-5 click share · 11 brands · 48 sellers
Flapen Score
Bacillus Coagulans against its category
The dotted line is the Health & Household average. Past it, Bacillus Coagulans is stronger. Inside it, weaker.
Market
The Bacillus Coagulans market on Amazon at a glance
Shoppers on Amazon United States searched for Bacillus Coagulans 116K times last year and spent an estimated $210K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $210Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- bacillus coagulans65K searches a year
02 · Price
A sale here is worth $25.99.
Listings sell for $25.99 on average, from $11.08 to $63.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $25.99 that is $13K to $19K a year per listing.
- Average price
- $25.99inside the $15 to $100 sweet spot
- Price range
- $11.08–$63.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,310 within Digestive Supplements. It carries 13,131 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,310in Digestive Supplements
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 13,131per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Bacillus Coagulans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamatic Bacillus Coagulans Shelf Stable Probiotic Supplement - Promote GI Digestive Health - 60 Vegetable Capsules - Survives Stomach Acids
- Price
- $14.30
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 3y ago

THORNE - Bacillus Coagulans Probiotic - Shelf Stable Probiotic Supplement to Promote GI Health* - 60 Capsules
- Price
- $32.79
- Rating
- 4.6/5
- Reviews
- 1,395
- Age
- 21y ago

Swanson Bacillus Coagulans Spore-Form Probiotic for Adults Seeking Shelf-Stable Digestive Support with 6 Billion CFU - Acid-Resistant (60 Vegan Capsules)
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 12y ago

Toniiq Bacillus Coagulans Probiotic Supplement Ultra High Strength 50 Billion CFU with FOS Prebiotic Spore-Based Probiotic for Exceptional Stability Third-Party Tested 60 Capsules
- Price
- $18.73
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 7mo ago

SOLARAY Bacillus Coagulans Probiotic - 5 Billion Live Microorganisms - Digestion and Gut Health Support - Full Body Health Probiotics with Inulin Prebiotic Fiber 60-Day Guarantee 30 Serv 60 VegCaps
- Price
- $17.68
- Rating
- 4.6/5
- Reviews
- 356
- Age
- 12y ago
Trending
estimated 90-day click momentum
CareGem Feminine Balance Gummies pH Balance for Women & Vaginal Health Pineapple Probiotics with Bacillus Coagulans Odor Control & Flora Support 60 Gummies
- Price
- $17.82
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4mo ago

Toniiq Bacillus Coagulans Probiotic Supplement Ultra High Strength 50 Billion CFU with FOS Prebiotic Spore-Based Probiotic for Exceptional Stability Third-Party Tested 60 Capsules
- Price
- $18.73
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 7mo ago

Vitamatic Bacillus Coagulans Probiotic Powder - Digestive Health Support - 100 Gram (3.5 OZ) - 100 Servings
- Price
- $35.74
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2y ago

Swanson Bacillus Coagulans Spore-Form Probiotic for Adults Seeking Shelf-Stable Digestive Support with 6 Billion CFU - Acid-Resistant (60 Vegan Capsules)
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 12y ago

THORNE - Bacillus Coagulans Probiotic - Shelf Stable Probiotic Supplement to Promote GI Health* - 60 Capsules
- Price
- $32.79
- Rating
- 4.6/5
- Reviews
- 1,395
- Age
- 21y ago
Newest
by launch date
CareGem Feminine Balance Gummies pH Balance for Women & Vaginal Health Pineapple Probiotics with Bacillus Coagulans Odor Control & Flora Support 60 Gummies
- Price
- $17.82
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4mo ago

Toniiq Bacillus Coagulans Probiotic Supplement Ultra High Strength 50 Billion CFU with FOS Prebiotic Spore-Based Probiotic for Exceptional Stability Third-Party Tested 60 Capsules
- Price
- $18.73
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 7mo ago

Vitamatic Bacillus Coagulans Probiotic Powder - Digestive Health Support - 100 Gram (3.5 OZ) - 100 Servings
- Price
- $35.74
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2y ago

Supersmart Bacillus Coagulans Probiotic 4 Billion CFU per Day (High Absorption) - Lactobacillus Sporogenes Supplement | Non-GMO & Gluten Free - 60 Delayed Release Capsules
- Price
- $24.10
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago

Vitamatic Bacillus Coagulans Shelf Stable Probiotic Supplement - Promote GI Digestive Health - 60 Vegetable Capsules - Survives Stomach Acids
- Price
- $14.30
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
48
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
13%
- Vitamatic32%
- THORNE25%
- Swanson14%
- Toniiq8%
- SOLARAY5%
- Digestive Advantage4%
- Open — no brand owns it (5 brands, 13%)
Demand
Bacillus Coagulans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Bacillus Coagulans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bacillus coagulans65K/yr
- bacillus coagulans probiotic23K/yr
- bacillus coagulans gbi-30 608616K/yr
- bacillus6K/yr
- bacillus probiotics3K/yr
- b coagulans2K/yr
Reviews and returns
What reviews say buyers love and hate about Bacillus Coagulans
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bacillus Coagulans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









