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Babyganics Laundry Detergent

Fail

Demand is soft, at -30.0% this quarter, so Babyganics Laundry Detergent is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$92K/yr33K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
82%top-5 click share · 9 brands · 572 sellers

Flapen Score

Babyganics Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Babyganics Laundry Detergent is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyganics Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Babyganics Laundry Detergent 33K times last year and spent an estimated $92K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
13.2%
Market size, estimated
$92Ka year
Peak month
March20.3× the quietest month
Top search term
babyganics laundry detergent23K searches a year

02 · Price

A sale here is worth $21.04.

Listings sell for $21.04 on average, from $10.07 to $29.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.04 that is $2K to $5K a year per listing.

Average price
$21.04inside the $15 to $100 sweet spot
Price range
$10.07–$29.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #568 within Laundry. It carries 3,463 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
80%
Out of stock, average day
7.2%
Average rank
#568in Laundry
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,463per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Babyganics Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

572

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 136%
  • Brand 221%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Babyganics Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 20.3×

Search terms

Top Babyganics Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyganics laundry detergent23K/yr
  • babyganics detergent laundry6K/yr
  • babyganics detergent4K/yr

Reviews and returns

What reviews say buyers love and hate about Babyganics Laundry Detergent

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
18%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“A Little Spill”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Babyganics Laundry Detergent questions

Answered from the same tracked data.