baby toothpaste with fluoride
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 228K searches
Review moat
Bad5,184.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.14avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.60–$10.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, baby toothpaste with fluoride is a $229K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Sep. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
baby toothpaste with fluoride market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $246K–$307K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Orajel96%
- FIREFLY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Sep · busiest ÷ quietest = 5.1×
Top baby toothpaste with fluoride search terms
- orajel kids toothpaste122K/yr
- paw patrol toothpaste32K/yr
- spiderman toothpaste19K/yr
- orajel toothpaste12K/yr
- kids toothpaste orajel6K/yr
- oral b kids toothpaste6K/yr
- sonic toothpaste5K/yr
- kids orajel toothpaste6K/yr
- orajel toothpaste kids6K/yr
- firefly toothpaste5K/yr
Top baby toothpaste with fluoride products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz Tube
Orajel$2.604.7★10,716 rev
Orajel Kids Paw Patrol Fluoride-Free Training Toothpaste Natural Fruity Fun Flavor #1 Pediatrician Recommended 1.5oz Tube
Orajel$2.844.8★14,537 rev
Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)
Orajel$10.584.7★154 rev
Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack
Orajel$10.034.5★226 rev
Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack
Orajel$10.024.8★90 rev
Newest
by launch dateOrajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)
Orajel$10.58154 rev
Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack
Orajel$10.03226 rev
Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack
Orajel$10.0290 rev
Firefly Kids Anti-Cavity Natural Fluoride Toothpaste Sonic the Hedgehog Bubble Gum Flavor ADA Accepted 4.2 OZ
FIREFLY$5.51660 rev
Orajel Kids CoComelon Fluoride-Free Training Toothpaste with Brush (Set of 2 Piece)
Orajel$4.941,510 rev
Trending
90-day click momentumOrajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)
Orajel$10.584.7★
Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack
Orajel$10.024.8★
Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack
Orajel$10.034.5★
Orajel Kids Elmo Training Toothpaste Fluoride-Free; #1 Pediatrician Recommended Fluoride-Free Toothpaste* 1.5oz Tube
Orajel$3.674.8★
Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz Tube
Orajel$2.604.7★
What buyers say about baby toothpaste with fluoride
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“convenient to have on hand”
“Good quality ingredients”
“It cleans well”
“It is the right size for them”
“gets the job done perfectly”
“it smells good”
“Perfect for little smiles”
“still very effective for cleaning teeth”
“The texture is gentle”
What buyers complain about
“I feel it doesnt clean his teeth as well as any others we have tried”
“Too Small”
“Very disappointed, sure it was only $2 more,”
“Very watery and super sweet”
“brush still i felt is little harder for my 2 year”
“it already looked like it had been used for three months”
“It can be sticky on skin if not washed off”
“They dont work”
“It smells bad”
“Hard to get these elsewhere”
Top return reasons
Common questions
- Is baby toothpaste with fluoride profitable to sell on Amazon United States?
- The niche generates $229K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the baby toothpaste with fluoride niche?
- 2 brands and 36 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby toothpaste with fluoride?
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 0.3%.
- When does demand for baby toothpaste with fluoride peak?
- Demand peaks in Jan–Feb–Mar–Sep; the busiest month runs 5.1× the quietest.
- What does it cost to enter the baby toothpaste with fluoride niche?
- Listings span $2.60–$10.58; the average listing price is $6.14 (sweet spot $15–$100). The average incumbent carries 5,185 reviews — the moat a new listing must climb.