Baby Toothpaste with Fluoride

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

16.4%

Market size, estimated

$229Ka year

Peak month

September5.1× the quietest month

Top search term

orajel kids toothpaste122K searches a year

Listings sell for $6.14 on average, from $2.60 to $10.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $6.14 that is $18K to $25K a year per listing.

Average price

$6.14under the $15 to $100 sweet spot

Price range

$2.60–$10.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$18K–$25K

Returns

0.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Baby & Child Dental Care. It carries 5,185 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#133in Baby & Child Dental Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

5,185per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months