Baby Toothbrush and Toothpaste

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

12.3%

Market size, estimated

$130Ka year

Peak month

November1.3× the quietest month

Top search term

baby toothbrush and toothpaste57K searches a year

Listings sell for $8.72 on average, from $4.04 to $18.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.72 that is $4K to $7K a year per listing.

Average price

$8.72under the $15 to $100 sweet spot

Price range

$4.04–$18.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #38 within Baby & Child Dental Care. It carries 18,750 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#38in Baby & Child Dental Care

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

18,750per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months