Baby Toothbrush

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

12.4%

Market size, estimated

$2.4Ma year

Peak month

February1.6× the quietest month

Top search term

baby toothbrush1.3M searches a year

Listings sell for $7.99 on average, from $4.02 to $18.45. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $7.99 that is $48K to $64K a year per listing.

Average price

$7.99under the $15 to $100 sweet spot

Price range

$4.02–$18.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$48K–$64K

Returns

0.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #11 within Baby & Child Dental Care. It carries 17,022 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#11in Baby & Child Dental Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

17,022per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months