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Baby Tongue Cleaner Newborn

Fail

The top 5 products take 77% of clicks, so Baby Tongue Cleaner Newborn is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.0M/yr927K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
77%top-5 click share · 14 brands · 24 sellers

Flapen Score

Baby Tongue Cleaner Newborn against its category

The dotted line is the Health & Household average. Past it, Baby Tongue Cleaner Newborn is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Tongue Cleaner Newborn market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Tongue Cleaner Newborn 927K times last year and spent an estimated $1.0M. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
11.4%
Market size, estimated
$1.0Ma year
Peak month
January1.4× the quietest month
Top search term
baby tongue cleaner239K searches a year

02 · Price

A sale here is worth $9.85.

Listings sell for $9.85 on average, from $5.91 to $18.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $9.85 that is $49K to $59K a year per listing.

Average price
$9.85under the $15 to $100 sweet spot
Price range
$5.91–$18.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$49K–$59K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #21 within Baby & Child Dental Care. It carries 2,648 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#21in Baby & Child Dental Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,648per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Baby Tongue Cleaner Newborn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Brand 124%
  • Brand 219%
  • Brand 317%
  • Brand 410%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (8 brands, 14%)

Demand

Baby Tongue Cleaner Newborn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Baby Tongue Cleaner Newborn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby tongue cleaner239K/yr
  • baby oral cleaner116K/yr
  • baby tongue cleaner newborn97K/yr
  • baby mouth cleaner newborn70K/yr
  • limpiador de lengua para bebe48K/yr
  • baby mouth cleaner40K/yr
  • newborn tongue cleaner43K/yr
  • tongue cleaner for infants45K/yr
  • baby oral cleaner newborn41K/yr
  • baby mouth swabs21K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Tongue Cleaner Newborn

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“they barely works”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Tongue Cleaner Newborn questions

Answered from the same tracked data.