Baby Teeth Wipes
FailShoppers spend an estimated $71K a year here, so Baby Teeth Wipes is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $71K/yr39K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 30 sellers
Flapen Score
Baby Teeth Wipes against its category
The dotted line is the Health & Household average. Past it, Baby Teeth Wipes is stronger. Inside it, weaker.
Market
The Baby Teeth Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Teeth Wipes 39K times last year and spent an estimated $71K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $71Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- spiffies baby tooth wipes7K searches a year
02 · Price
A sale here is worth $14.12.
Listings sell for $14.12 on average, from $4.54 to $25.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.12 that is $1K to $4K a year per listing.
- Average price
- $14.12under the $15 to $100 sweet spot
- Price range
- $4.54–$25.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Baby & Child Dental Care. It carries 2,425 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Baby & Child Dental Care
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,425per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Baby Teeth Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Teeth & Gum Wipes Apple & Grape Variety Xylitol Fluoride Free 60ct
- Price
- $25.35
- Rating
- 4.5/5
- Reviews
- 1,289
- Age
- 17y ago

Dr. Browns Tooth and Gum Healthy Wipes Fluoride-Free Oral Care for Babies Grape Flavor 30 count 3-Pack (Packaging May Vary)
- Price
- $13.10
- Rating
- 4.6/5
- Reviews
- 4,366
- Age
- 10y ago

Dr. Browns Tooth and Gum Healthy Wipes Fluoride-Free Oral Care for Babies Grape Flavor 30 count 1-Pack (Packaging May Vary)
- Price
- $4.54
- Rating
- 4.6/5
- Reviews
- 4,366
- Age
- 12y ago

Momcozy Baby Finger Toothbrush Wipes Toothbrush Tooth and Gum Wipes Tongue Cleaner Infant Oral Cleaner 30 Count
- Price
- $10.55
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 2y ago

Jack N Jill Baby Gum & Tooth Natural Cotton Wipes - Baby Mouth Wipes for Teeth Tongue & Gums Contains Only Water & Xylitol Free from Fluoride & Sugar - 25 Count Individually Wrapped
- Price
- $11.79
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 10y ago
Trending
estimated 90-day click momentum
Jack N Jill Baby Gum & Tooth Natural Cotton Wipes - Baby Mouth Wipes for Teeth Tongue & Gums Contains Only Water & Xylitol Free from Fluoride & Sugar - 25 Count Individually Wrapped (Pack of 2)
- Price
- $19.85
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 1y ago

Jack N Jill Baby Gum & Tooth Natural Cotton Wipes - Baby Mouth Wipes for Teeth Tongue & Gums Contains Only Water & Xylitol Free from Fluoride & Sugar - 25 Count Individually Wrapped
- Price
- $11.79
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 10y ago

dearlomum 48PCS Baby Tongue Cleaner Newborn Toothbrush
- Price
- $9.84
- Rating
- 4.7/5
- Reviews
- 4,838
- Age
- 5y ago

Baby Teeth & Gum Wipes Apple Flavor Xylitol Fluoride Free 60ct
- Price
- $25.18
- Rating
- 4.5/5
- Reviews
- 1,289
- Age
- 27y ago

Dr. Browns Tooth and Gum Healthy Wipes Fluoride-Free Oral Care for Babies Grape Flavor 30 count 1-Pack (Packaging May Vary)
- Price
- $4.54
- Rating
- 4.6/5
- Reviews
- 4,366
- Age
- 12y ago
Newest
by launch date
EASICUTI 40Pcs Baby Finger Toothbrush Dry Wipes Baby Toothbrush Baby Tongue Cleaner Newborn Tooth and Gum Wipes BAB y Oral Cleaner Infant Toothbrush Mouth Clean for 0-36 Month
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 8,923
- Age
- 1y ago

Jack N Jill Baby Gum & Tooth Natural Cotton Wipes - Baby Mouth Wipes for Teeth Tongue & Gums Contains Only Water & Xylitol Free from Fluoride & Sugar - 25 Count Individually Wrapped (Pack of 2)
- Price
- $19.85
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 1y ago

Momcozy Baby Finger Toothbrush Wipes Toothbrush Tooth and Gum Wipes Tongue Cleaner Infant Oral Cleaner 30 Count
- Price
- $10.55
- Rating
- 4.5/5
- Reviews
- 563
- Age
- 2y ago

Tongueclear Toddler & Baby Dry Wipes Premium 0-36 Months Tooth and Gum Wipes Upgrade Tongue Cleaner for Infant & Newborn 60 Count
- Price
- $13.63
- Rating
- 4.5/5
- Reviews
- 1,604
- Age
- 3y ago

Dr. Talbots Baby Tooth and Gum Wipes Naturally Inspired With Citroganix 2-pack 96 count
- Price
- $7.30
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
30
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
6%
- Dr. Brown's33%
- Spiffies31%
- JACK N' JILL15%
- Momcozy6%
- Tongueclear5%
- Dr. Talbot's3%
- Open — no brand owns it (4 brands, 6%)
Demand
Baby Teeth Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baby Teeth Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spiffies baby tooth wipes7K/yr
- baby teeth wipes6K/yr
- baby mouth wipes5K/yr
- teeth wipes for toddlers4K/yr
- baby gum wipes4K/yr
- xylitol wipes baby teeth4K/yr
- baby tooth wipes4K/yr
- spiffy3K/yr
- baby dental wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Teeth Wipes
We read the reviews and the return reasons for every product selling here.
“Don't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Teeth Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









