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Baby Soap Sensitive Skin

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.7★, so Baby Soap Sensitive Skin is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$99K/yr151K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
24%top-5 click share · 22 brands · 697 sellers

Flapen Score

Baby Soap Sensitive Skin against its category

The dotted line is the Health & Household average. Past it, Baby Soap Sensitive Skin is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Soap Sensitive Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Soap Sensitive Skin 151K times last year and spent an estimated $99K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
5.0%
Market size, estimated
$99Ka year
Peak month
July1.3× the quietest month
Top search term
jabn para bebe22K searches a year

02 · Price

A sale here is worth $13.09.

Listings sell for $13.09 on average, from $2.78 to $41.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.09 that is $1K to $3K a year per listing.

Average price
$13.09under the $15 to $100 sweet spot
Price range
$2.78–$41.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #83 within Baby & Child Care. It carries 11,990 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#83in Baby & Child Care
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
11,990per listing
Listings tracked
60

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Baby Soap Sensitive Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

697

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

24%

Top 20: 69%

Open market

22%

  • Brand 123%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Baby Soap Sensitive Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Soap Sensitive Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jabn para bebe22K/yr
  • baby body wash sensitive skin18K/yr
  • baby soap sensitive skin23K/yr
  • sensitive baby wash12K/yr
  • baby sensitive skin body wash11K/yr
  • gel de bao para bebe12K/yr
  • baby wash sensitive skin10K/yr
  • sensitive skin baby wash10K/yr
  • jabn para bebe recien nacido11K/yr
  • jabon de bao para bebe8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Soap Sensitive Skin

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.5%of orders come back
“Strong smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Soap Sensitive Skin questions

Answered from the same tracked data.