Baby Soap

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

6.3M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

9.7%

Market size, estimated

$6.5Ma year

Peak month

July1.2× the quietest month

Top search term

baby shampoo1.4M searches a year

Listings sell for $10.78 on average, from $3.09 to $32.54. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $10.78 that is $162K to $216K a year per listing.

Average price

$10.78under the $15 to $100 sweet spot

Price range

$3.09–$32.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$162K–$216K

Returns

0.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Baby & Child Care. It carries 13,953 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#230in Baby & Child Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

13,953per listing

Listings tracked

46

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months