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Baby Shower Plates

Maybe

The top 5 brands take only 27% of clicks. But demand is soft, at -21.5% this quarter, so Baby Shower Plates is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$137K/yr283K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
16%top-5 click share · 78 brands · 86 sellers

Flapen Score

Baby Shower Plates against its category

The dotted line is the Health & Household average. Past it, Baby Shower Plates is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shower Plates 283K times last year and spent an estimated $137K. The top 5 brands take 27% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
2.5%
Market size, estimated
$137Ka year
Peak month
January2.6× the quietest month
Top search term
baby shower plates and napkins84K searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $7.87 to $55.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.10 that is $0 to $2K a year per listing.

Average price
$19.10inside the $15 to $100 sweet spot
Price range
$7.87–$55.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,246 within Disposable Plates, Bowls & Cutlery. It carries 338 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#1,246in Disposable Plates, Bowls & Cutlery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
338per listing
Listings tracked
132

04 · Newcomers

8 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Baby Shower Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

78 rising

Sellers

86

Top-5 brand share

27%

Top 20: 66%

Top-5 click share

16%

Top 20: 41%

Open market

69%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Baby Shower Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top Baby Shower Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower plates and napkins84K/yr
  • baby shower plates and cups and napkins sets52K/yr
  • baby shower paper plates17K/yr
  • baby boy shower plates13K/yr
  • baby boy shower plates and napkins15K/yr
  • baby shower paper plates and napkins10K/yr
  • baby boy plates10K/yr
  • baby shower plates boy13K/yr
  • baby shower dessert plates10K/yr
  • boy baby shower plates8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Plates

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Strength”
2.5%of orders come back
“very fragile”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Shower Plates questions

Answered from the same tracked data.