Baby Shower Napkins

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

4.0%

Market size, estimated

$117Ka year

Peak month

January2.9× the quietest month

Top search term

baby shower napkins85K searches a year

Listings sell for $10.80 on average, from $4.21 to $35.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $10.80 that is $0 to $1K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$4.21–$35.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #653 within Disposable Napkins. It carries 331 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

5.1%

Average rank

#653in Disposable Napkins

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

331per listing

Listings tracked

110

35 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

35

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months