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Baby Shark Toothbrush

Fail

Demand is soft, at -55.2% this quarter, so Baby Shark Toothbrush is a Fail.

Flapen Score
27
27 / 100
Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 49
Market size
$22K/yr31K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
95%top-5 click share · 5 brands · 20 sellers

Flapen Score

Baby Shark Toothbrush against its category

The dotted line is the Health & Household average. Past it, Baby Shark Toothbrush is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Toothbrush 31K times last year and spent an estimated $22K. All 5 brands take every click. Demand peaks in Mar–Apr–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
7.3%
Market size, estimated
$22Ka year
Peak month
April3.5× the quietest month
Top search term
baby shark toothbrush20K searches a year

02 · Price

A sale here is worth $9.77.

Listings sell for $9.77 on average, from $3.04 to $18.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.

Average price
$9.77under the $15 to $100 sweet spot
Price range
$3.04–$18.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$977–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #48 within Baby & Child Dental Care. It carries 1,620 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#48in Baby & Child Dental Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,620per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Baby Shark Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 216%
  • Brand 35%
  • Brand 43%
  • Brand 52%

Demand

Baby Shark Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Baby Shark Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark toothbrush20K/yr
  • baby shark toothbrush age 2-45K/yr
  • baby shark toothbrush for toddlers 1-3674/yr
  • baby shark easter basket5K/yr
  • baby shark easter basket stuffers1K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Toothbrush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
17%of negative reviews mention “Hard Feel”
0.3%of orders come back
“Not as soft”
A buyer, on “Hard Feel”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Shark Toothbrush questions

Answered from the same tracked data.