baby shark toothbrush
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,620.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$3.04–$18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 31K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby shark toothbrush is a $22K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 27/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
baby shark toothbrush market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 5.1%
- Avg brand age
- 48 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- FIREFLY74%
- BriteBrush16%
- GuruNanda5%
- Brush Buddies3%
- Toothbrush Toys2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.2% search growth over the last 90 days.Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×
Top baby shark toothbrush search terms
- baby shark toothbrush20K/yr
- baby shark toothbrush age 2-45K/yr
- baby shark toothbrush for toddlers 1-3674/yr
- baby shark easter basket5K/yr
- baby shark easter basket stuffers1K/yr
Top baby shark toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.264.6★630 rev
FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
FIREFLY$9.674.6★1,396 rev
BriteBrush - Interactive Smart Kids Toothbrush featuring Baby Shark
BriteBrush$17.634.5★3,994 rev
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
GuruNanda$3.044.7★3,665 rev
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.264.8★705 rev
Newest
by launch dateBrush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.26705 rev
FIREFLY Ready Go Brush Peppa Pig Light Up Timer Toothbrush Premium Soft Bristles 1 Minute Timer Less Mess Suction Cup Battery Included Easy Storage for Ages 3+ 1 Count
FIREFLY$5.97856 rev
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.26630 rev
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
GuruNanda$3.043,665 rev
FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
FIREFLY$9.671,396 rev
Trending
90-day click momentumFIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
FIREFLY$9.674.6★
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
FIREFLY$8.264.6★
FIREFLY Ready Go Brush Peppa Pig Light Up Timer Toothbrush Premium Soft Bristles 1 Minute Timer Less Mess Suction Cup Battery Included Easy Storage for Ages 3+ 1 Count
FIREFLY$5.974.7★
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
GuruNanda$3.044.7★
BriteBrush - Interactive Smart Kids Toothbrush featuring Baby Shark
BriteBrush$17.634.5★
What buyers say about baby shark toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Best price”
“Nice quality cheap price”
“Suction is great”
“The bristles are soft enough”
“the designs are cute”
“cute brushes”
“Cute colors”
“Just the right size”
“which is exactly what I was looking for”
“They are durable”
What buyers complain about
“Not as soft”
“The brush part was bigger than I expected”
“bristles feel cheap”
“Too expensive to purchase the entire set regularly”
“nothing ever changes”
“it doesnt always stick as well as Id hoped”
“they are not durable at all”
“Battery exploded”
“Recommended for ages 3 and up, false advertisement”
“Sadly its just a flaw in material”
Top return reasons
Common questions
- Is baby shark toothbrush profitable to sell on Amazon United States?
- The niche generates $22K/yr across 7 tracked products. 90-day search growth is -55.2%. Flapen's verdict: Skip it (27/100).
- How competitive is the baby shark toothbrush niche?
- 5 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby shark toothbrush?
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for baby shark toothbrush peak?
- Demand peaks in Mar–Apr–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the baby shark toothbrush niche?
- Listings span $3.04–$18.58; the average listing price is $9.77 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.