Baby Shark Toothbrush
FailDemand is soft, at -55.2% this quarter, so Baby Shark Toothbrush is a Fail.
- Flapen Score
- 27 / 100Ranks 14,596 of 14,768 Health & Household niches · −22 vs the category median of 4927
- Market size
- $22K/yr31K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 20 sellers
Flapen Score
Baby Shark Toothbrush against its category
The dotted line is the Health & Household average. Past it, Baby Shark Toothbrush is stronger. Inside it, weaker.
Market
The Baby Shark Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Shark Toothbrush 31K times last year and spent an estimated $22K. All 5 brands take every click. Demand peaks in Mar–Apr–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $22Ka year
- Peak month
- April3.5× the quietest month
- Top search term
- baby shark toothbrush20K searches a year
02 · Price
A sale here is worth $9.77.
Listings sell for $9.77 on average, from $3.04 to $18.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $9.77 that is $977 to $2K a year per listing.
- Average price
- $9.77under the $15 to $100 sweet spot
- Price range
- $3.04–$18.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $977–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #48 within Baby & Child Dental Care. It carries 1,620 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #48in Baby & Child Dental Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,620per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Baby Shark Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
- Price
- $8.26
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago

FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 3y ago

BriteBrush - Interactive Smart Kids Toothbrush featuring Baby Shark
- Price
- $17.63
- Rating
- 4.5/5
- Reviews
- 3,994
- Age
- 6y ago

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
- Price
- $3.04
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 3y ago

Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
- Price
- $5.26
- Rating
- 4.8/5
- Reviews
- 705
- Age
- 1y ago
Trending
estimated 90-day click momentum
FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 3y ago

FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
- Price
- $8.26
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago

FIREFLY Ready Go Brush Peppa Pig Light Up Timer Toothbrush Premium Soft Bristles 1 Minute Timer Less Mess Suction Cup Battery Included Easy Storage for Ages 3+ 1 Count
- Price
- $5.97
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 2y ago

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
- Price
- $3.04
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 3y ago

BriteBrush - Interactive Smart Kids Toothbrush featuring Baby Shark
- Price
- $17.63
- Rating
- 4.5/5
- Reviews
- 3,994
- Age
- 6y ago
Newest
by launch date
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
- Price
- $5.26
- Rating
- 4.8/5
- Reviews
- 705
- Age
- 1y ago

FIREFLY Ready Go Brush Peppa Pig Light Up Timer Toothbrush Premium Soft Bristles 1 Minute Timer Less Mess Suction Cup Battery Included Easy Storage for Ages 3+ 1 Count
- Price
- $5.97
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 2y ago

FIREFLY Clean N Protect Baby Shark Toothbrush with 3D Character Cover Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 1 Count
- Price
- $8.26
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
- Price
- $3.04
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 3y ago

FIREFLY First Firefly Training Light Up Toothbrush Baby Shark Yellow
- Price
- $9.67
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- FIREFLY74%
- BriteBrush16%
- GuruNanda5%
- Brush Buddies3%
- Toothbrush Toys2%
Demand
Baby Shark Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Baby Shark Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark toothbrush20K/yr
- baby shark toothbrush age 2-45K/yr
- baby shark toothbrush for toddlers 1-3674/yr
- baby shark easter basket5K/yr
- baby shark easter basket stuffers1K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shark Toothbrush
We read the reviews and the return reasons for every product selling here.
“Not as soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









