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Baby Safe Dish Soap

Maybe

Buyers convert on 15.1% of searches. But the top 5 brands take 98% of clicks, so Baby Safe Dish Soap is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$3.0M/yr1.5M searches / yr
90-day growth
+4.0%search demand this quarter
Competition
69%top-5 click share · 6 brands · 30 sellers

Flapen Score

Baby Safe Dish Soap against its category

The dotted line is the Health & Household average. Past it, Baby Safe Dish Soap is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Safe Dish Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Safe Dish Soap 1.5M times last year and spent an estimated $3.0M. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
15.1%
Market size, estimated
$3.0Ma year
Peak month
July1.2× the quietest month
Top search term
dapple baby bottle soap314K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $5.77 to $19.55. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $12.75 that is $159K to $191K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$5.77–$19.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
$159K–$191K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Dishwashing. It carries 6,262 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Dishwashing
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
6,262per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Baby Safe Dish Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 213%
  • Brand 311%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Baby Safe Dish Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Baby Safe Dish Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dapple baby bottle soap314K/yr
  • baby bottle soap297K/yr
  • baby dish soap226K/yr
  • bottle soap134K/yr
  • dapple101K/yr
  • dreft bottle and dish soap69K/yr
  • baby bottle dish soap37K/yr
  • baby dish soap for bottles40K/yr
  • bottle wash39K/yr
  • baby bottle wash34K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Safe Dish Soap

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“Leakage”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Safe Dish Soap questions

Answered from the same tracked data.