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Baby Melatonin

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.9% this quarter, so Baby Melatonin is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$158K/yr188K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 79 sellers

Flapen Score

Baby Melatonin against its category

The dotted line is the Health & Household average. Past it, Baby Melatonin is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Melatonin market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Melatonin 188K times last year and spent an estimated $158K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
7.5%
Market size, estimated
$158Ka year
Peak month
January1.9× the quietest month
Top search term
baby melatonin53K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $5.38 to $27.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.19 that is $3K to $6K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$5.38–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #232 within Sleep Supplements. It carries 5,599 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#232in Sleep Supplements
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,599per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Baby Melatonin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

79

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

20%

  • Brand 129%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Baby Melatonin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Baby Melatonin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby melatonin53K/yr
  • baby melatonin infant 0-24 months27K/yr
  • melatonin for babies17K/yr
  • infant melatonin13K/yr
  • baby melatonin 1 year old9K/yr
  • melatonin baby8K/yr
  • mommys bliss melatonin10K/yr
  • melatonin for 1 year old8K/yr
  • mommy bliss sleep7K/yr
  • mommy bliss melatonin kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Melatonin

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Sleep Quality”
22%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“there has been absolutely no improvement with his sleep”
A buyer, on “Sleep Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Melatonin questions

Answered from the same tracked data.