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Baby Immune Support

Fail

The top 5 brands take 92% of clicks, so Baby Immune Support is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$96K/yr102K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
75%top-5 click share · 9 brands · 528 sellers

Flapen Score

Baby Immune Support against its category

The dotted line is the Health & Household average. Past it, Baby Immune Support is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Immune Support market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Immune Support 102K times last year and spent an estimated $96K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
6.1%
Market size, estimated
$96Ka year
Peak month
March4.6× the quietest month
Top search term
baby vitamin c15K searches a year

02 · Price

A sale here is worth $15.55.

Listings sell for $15.55 on average, from $8.00 to $25.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $15.55 that is $8K to $12K a year per listing.

Average price
$15.55inside the $15 to $100 sweet spot
Price range
$8.00–$25.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #314 within Baby & Child Care. It carries 2,192 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#314in Baby & Child Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,192per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Baby Immune Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

528

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 149%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Baby Immune Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Baby Immune Support search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby vitamin c15K/yr
  • baby immune support17K/yr
  • vitamin c for babies8K/yr
  • vitamin c baby7K/yr
  • mommys bliss elderberry syrup4K/yr
  • baby immune4K/yr
  • infant vitamin c10K/yr
  • infant immune support7K/yr
  • vitamina c para bebe6K/yr
  • vitamin c drops for infants3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Immune Support

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't taste as good as I thought it would”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Immune Support questions

Answered from the same tracked data.