Is baby gum brush profitable to sell on Amazon United States?

The niche generates $364K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).

How competitive is the baby gum brush niche?

18 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in baby gum brush?

Top complaints mined from reviews: Ease Of Use, Size-Overall, Durability. The return rate is 0.4%.

When does demand for baby gum brush peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.

What does it cost to enter the baby gum brush niche?

Listings span $4.02–$18.45; the average listing price is $8.91 (sweet spot $15–$100). The average incumbent carries 13,190 reviews — the moat a new listing must climb.

baby gum brush

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$364K

$364K/yr · 391K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Avg price

Okay$8.91

avg listing price — sweet spot $15–$100

Price range

Bad$4.02–$18.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad13,189.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, baby gum brush is a $364K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

baby gum brush market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $267K–$356K; units × avg price
Conversion rate: 10.4%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.3%
Avg brand age: 57 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

16%

Dr. Brown's60%
Cherish Baby Care6%
Frida5%
Jordan*5%
haakaa5%
MISSLILI3%
Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Open Trend

Top baby gum brush search terms

baby toothbrush 6 to 12 months192K/yr -13.7%8.9% conv.
baby toothbrush 0-6 months46K/yr -54.0%4.3% conv.
baby first toothbrush27K/yr -6.0%8.3% conv.
infant toothbrush 6 to 12 months18K/yr -12.4%8.3% conv.
baby tooth brush 6-12 months12K/yr -6.1%8.3% conv.
silicone toothbrush baby11K/yr -4.6%4.1% conv.
silicone baby toothbrush10K/yr +1.2%5.1% conv.
dr browns baby toothbrush8K/yr -2.9%13.0% conv.
baby silicone toothbrush8K/yr -4.4%5.0% conv.
teething toothbrush8K/yr -22.2%5.7% conv.

All search terms

Top baby gum brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Browns Infant-to-Toddler Toothbrush Giraffe & Strawberry Toothpaste Set

Dr. Brown's$7.924.8★51,929 rev

Dr. Browns Infant-to-Toddler Toothbrush Giraffe

Dr. Brown's$4.474.8★51,929 rev

Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush & Infant-to-Toddler Training Toothbrush Soft for Babys First Teeth Giraffe 0-3 Years

Dr. Brown's$5.914.7★1,495 rev

Cherish Baby Care Baby Toothbrush & Toddler Toothbrush Set (0-2 Years) - BPA-Free & Safety-Tested 2023 Award Winner Food-Grade Silicone (Teal)

Cherish Baby Care$9.764.6★9,105 rev

Dr. Browns Infant-to-Toddler Toothbrush Elephant Mint 0-3 Years

Dr. Brown's$4.504.8★51,929 rev

Newest

by launch date

DR.NOAH$18.4597 rev

3mo ago

haakaa 360 Silicone Baby Toothbrush 100% Soft Food Grade Silicone BPA-Free Suction Base Safe for Babies 6 Months+ Gentle Gum and Teeth Cleaning for Infants Gum Massager (Mist Blue)

haakaa$12.16309 rev

8mo ago

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack

Dr. Brown's$4.98993 rev

1y ago

TUBBY TODD Fluoride Free Kids Toothpaste - Made with Xylitol - Safe Toothpaste for Baby Toddler Infant & Children - 4oz 2 Pack - Watermelon Flavor

TUBBY TODD$17.26369 rev

1y ago

ezpz Baby-Led Toothbrush (Sage) - 3 Months + - 100% Silicone Infant Toothbrush with Sensory Bumps - Cleans Gums + New Teeth - Improves Hand-to-Mouth Coordination Self-Feeding Skills

ezpz$9.00223 rev

2y ago

What buyers say about baby gum brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“easy to control”

Quality-Overall12%

“BEST QUALITY”

Soft Feel11%

“Its soft”

Ease Of Cleaning10%

“keeps it clean”

Size-Overall10%

“they are the perfect length”

Value For Money5%

“Good price”

Design-Overall4%

“Clever design”

Durability3%

“Held up nicely”

Fun/Entertainment Experience3%

“Good teething toy”

Handle Quality2%

“Handles are cute”

What buyers complain about

Ease Of Use9%

“Its not useful”

Size-Overall9%

“Too big for 12mo”

Durability9%

“Breakable”

Hard Feel8%

“bristles are a little stiff”

Choking7%

“Choking hazard”

Functionality-Overall5%

“Whatever they use to adhere the brush to the wood just isnt working”

Ease Of Cleaning5%

“they didnt clean as best as this one”

Smell3%

“Strong chemical smell”

Grip3%

“Bristles fall off”

Color3%

“Got black stuff on a month in having it dont recommend”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product10%

Value For Money8%

Functionality-Overall7%

Defective Material/Parts6%

Hard Feel5%

Material Quality5%

Quality-Overall4%

Color4%

Product Condition4%

Common questions

Is baby gum brush profitable to sell on Amazon United States?: The niche generates $364K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
How competitive is the baby gum brush niche?: 18 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in baby gum brush?: Top complaints mined from reviews: Ease Of Use, Size-Overall, Durability. The return rate is 0.4%.
When does demand for baby gum brush peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
What does it cost to enter the baby gum brush niche?: Listings span $4.02–$18.45; the average listing price is $8.91 (sweet spot $15–$100). The average incumbent carries 13,190 reviews — the moat a new listing must climb.