Baby Gum Brush
FailThe products selling today already average 4.7★, so Baby Gum Brush is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $364K/yr391K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 46 sellers
Flapen Score
Baby Gum Brush against its category
The dotted line is the Health & Household average. Past it, Baby Gum Brush is stronger. Inside it, weaker.
Market
The Baby Gum Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Gum Brush 391K times last year and spent an estimated $364K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.
- Searches, last 12 months
- 391K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $364Ka year
- Peak month
- May4.1× the quietest month
- Top search term
- baby toothbrush 6 to 12 months192K searches a year
02 · Price
A sale here is worth $8.91.
Listings sell for $8.91 on average, from $4.02 to $18.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $8.91 that is $9K to $11K a year per listing.
- Average price
- $8.91under the $15 to $100 sweet spot
- Price range
- $4.02–$18.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #15 within Baby & Child Dental Care. It carries 13,190 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #15in Baby & Child Dental Care
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 13,190per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Baby Gum Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns Infant-to-Toddler Toothbrush Giraffe & Strawberry Toothpaste Set
- Price
- $7.92
- Rating
- 4.8/5
- Reviews
- 51,929
- Age
- 6y ago

Dr. Browns Infant-to-Toddler Toothbrush Giraffe
- Price
- $4.47
- Rating
- 4.8/5
- Reviews
- 51,929
- Age
- 7y ago

Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush & Infant-to-Toddler Training Toothbrush Soft for Babys First Teeth Giraffe 0-3 Years
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago

Cherish Baby Care Baby Toothbrush & Toddler Toothbrush Set (0-2 Years) - BPA-Free & Safety-Tested 2023 Award Winner Food-Grade Silicone (Teal)
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 9,105
- Age
- 5y ago

Dr. Browns Infant-to-Toddler Toothbrush Elephant Mint 0-3 Years
- Price
- $4.50
- Rating
- 4.8/5
- Reviews
- 51,929
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dr. Noah Microplastic-Free Bamboo Baby Toothbrush | Dentist Designed | 656 Substances Safety Tested | BPA PFAS & Phthalate Free | 4 Pack |Soft Bristles | Infant to Toddler 6-12 Months Age 2-4 Kids
- Price
- $18.45
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 3mo ago

Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush with Storage Case Fluoride-Free Strawberry Toddler Toothpaste Gray & Light-Green
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago

haakaa 360 Silicone Baby Toothbrush 100% Soft Food Grade Silicone BPA-Free Suction Base Safe for Babies 6 Months+ Gentle Gum and Teeth Cleaning for Infants Gum Massager (Mist Blue)
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 8mo ago

Dr. Browns Infant-to-Toddler Toothbrush Giraffe & Strawberry Toothpaste Set
- Price
- $7.92
- Rating
- 4.8/5
- Reviews
- 51,929
- Age
- 6y ago

Mokoala 60Pcs Baby Tongue Cleaner Baby Toothbrush Disposable Infant Mouth Cleaner Soft Gauze Toohthbrush Toddler Oral Cleaning Stick Dental Care for 0-36 Month Newborn
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 2,641
- Age
- 4y ago
Newest
by launch date
Dr. Noah Microplastic-Free Bamboo Baby Toothbrush | Dentist Designed | 656 Substances Safety Tested | BPA PFAS & Phthalate Free | 4 Pack |Soft Bristles | Infant to Toddler 6-12 Months Age 2-4 Kids
- Price
- $18.45
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 3mo ago

haakaa 360 Silicone Baby Toothbrush 100% Soft Food Grade Silicone BPA-Free Suction Base Safe for Babies 6 Months+ Gentle Gum and Teeth Cleaning for Infants Gum Massager (Mist Blue)
- Price
- $12.16
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 8mo ago

Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack
- Price
- $4.98
- Rating
- 4.8/5
- Reviews
- 993
- Age
- 1y ago

TUBBY TODD Fluoride Free Kids Toothpaste - Made with Xylitol - Safe Toothpaste for Baby Toddler Infant & Children - 4oz 2 Pack - Watermelon Flavor
- Price
- $17.26
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago

ezpz Baby-Led Toothbrush (Sage) - 3 Months + - 100% Silicone Infant Toothbrush with Sensory Bumps - Cleans Gums + New Teeth - Improves Hand-to-Mouth Coordination Self-Feeding Skills
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 223
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
46
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 93%
Open market
16%
- Dr. Brown's60%
- Cherish Baby Care6%
- Frida5%
- Jordan*5%
- haakaa5%
- MISSLILI3%
- Open — no brand owns it (12 brands, 16%)
Demand
Baby Gum Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Search terms
Top Baby Gum Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby toothbrush 6 to 12 months192K/yr
- baby toothbrush 0-6 months46K/yr
- baby first toothbrush27K/yr
- infant toothbrush 6 to 12 months18K/yr
- baby tooth brush 6-12 months12K/yr
- silicone toothbrush baby11K/yr
- silicone baby toothbrush10K/yr
- dr browns baby toothbrush8K/yr
- baby silicone toothbrush8K/yr
- teething toothbrush8K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Gum Brush
We read the reviews and the return reasons for every product selling here.
“Its not useful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Gum Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









