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Baby Gum Brush

Fail

The products selling today already average 4.7★, so Baby Gum Brush is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$364K/yr391K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
54%top-5 click share · 18 brands · 46 sellers

Flapen Score

Baby Gum Brush against its category

The dotted line is the Health & Household average. Past it, Baby Gum Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Gum Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Gum Brush 391K times last year and spent an estimated $364K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
10.4%
Market size, estimated
$364Ka year
Peak month
May4.1× the quietest month
Top search term
baby toothbrush 6 to 12 months192K searches a year

02 · Price

A sale here is worth $8.91.

Listings sell for $8.91 on average, from $4.02 to $18.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $8.91 that is $9K to $11K a year per listing.

Average price
$8.91under the $15 to $100 sweet spot
Price range
$4.02–$18.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #15 within Baby & Child Dental Care. It carries 13,190 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#15in Baby & Child Dental Care
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
13,190per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Baby Gum Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

16%

  • Brand 160%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (12 brands, 16%)

Demand

Baby Gum Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Baby Gum Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby toothbrush 6 to 12 months192K/yr
  • baby toothbrush 0-6 months46K/yr
  • baby first toothbrush27K/yr
  • infant toothbrush 6 to 12 months18K/yr
  • baby tooth brush 6-12 months12K/yr
  • silicone toothbrush baby11K/yr
  • silicone baby toothbrush10K/yr
  • dr browns baby toothbrush8K/yr
  • baby silicone toothbrush8K/yr
  • teething toothbrush8K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Gum Brush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Its not useful”
A buyer, on “Ease Of Use”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Gum Brush questions

Answered from the same tracked data.