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Baby Finger Toothbrush

Fail

Prices span $5.86–$16.88, mostly outside the sweet spot, so Baby Finger Toothbrush is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$277K/yr249K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 19 sellers

Flapen Score

Baby Finger Toothbrush against its category

The dotted line is the Health & Household average. Past it, Baby Finger Toothbrush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Finger Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Finger Toothbrush 249K times last year and spent an estimated $277K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
13.0%
Market size, estimated
$277Ka year
Peak month
February1.4× the quietest month
Top search term
finger tooth brushing baby57K searches a year

02 · Price

A sale here is worth $8.56.

Listings sell for $8.56 on average, from $5.86 to $16.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $8.56 that is $17K to $21K a year per listing.

Average price
$8.56under the $15 to $100 sweet spot
Price range
$5.86–$16.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$17K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Baby & Child Dental Care. It carries 2,747 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Baby & Child Dental Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,747per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baby Finger Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 149%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 7%)

Demand

Baby Finger Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Baby Finger Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finger tooth brushing baby57K/yr
  • baby finger toothbrush53K/yr
  • finger toothbrush48K/yr
  • finger toothbrush for toddlers 1-318K/yr
  • finger toothbrush for babies7K/yr
  • finger brush baby13K/yr
  • toddler finger toothbrush8K/yr
  • baby toothbrush finger9K/yr
  • infant finger toothbrush6K/yr
  • silicone finger toothbrush for baby5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Finger Toothbrush

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The fingers part could be smaller”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Finger Toothbrush questions

Answered from the same tracked data.