Baby Finger Toothbrush
FailPrices span $5.86–$16.88, mostly outside the sweet spot, so Baby Finger Toothbrush is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $277K/yr249K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 19 sellers
Flapen Score
Baby Finger Toothbrush against its category
The dotted line is the Health & Household average. Past it, Baby Finger Toothbrush is stronger. Inside it, weaker.
Market
The Baby Finger Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Finger Toothbrush 249K times last year and spent an estimated $277K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $277Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- finger tooth brushing baby57K searches a year
02 · Price
A sale here is worth $8.56.
Listings sell for $8.56 on average, from $5.86 to $16.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $8.56 that is $17K to $21K a year per listing.
- Average price
- $8.56under the $15 to $100 sweet spot
- Price range
- $5.86–$16.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $17K–$21K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Baby & Child Dental Care. It carries 2,747 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Baby & Child Dental Care
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,747per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Baby Finger Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush & Infant-to-Toddler Training Toothbrush Soft for Babys First Teeth Giraffe 0-3 Years
- Price
- $5.91
- Rating
- 4.7/5
- Reviews
- 1,495
- Age
- 3y ago

Jochebed Baby Finger Toothbrush for Training Teething - Infant & Toddles & Lids Teeth Brush Soft Babies Toothbrushes Oral Cleaning Massager to Train Your Child Healthy Oral Habits -3 PCS
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 5,676
- Age
- 6y ago

Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush with Storage Case Fluoride-Free Strawberry Toddler Toothpaste Gray & Light-Green
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago

Moonkie Baby Toothbrush Finger Toothbrush Oral Cleaner Kit for 3 Months + 4 Pcs Small (Sand/Warm Taupe)/Large (Blue/Mint)
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 2y ago

Frida Baby Babys First Finger Toothbrush with Storage Case 3 Months and Up 1pk
- Price
- $5.86
- Rating
- 4.5/5
- Reviews
- 11,696
- Age
- 7y ago
Trending
estimated 90-day click momentum
Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush with Storage Case Fluoride-Free Strawberry Toddler Toothpaste Gray & Light-Green
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago

Moonkie Baby Toothbrush Finger Toothbrush Oral Cleaner Kit for 3 Months + 4 Pcs Small (Sand/Warm Taupe)/Large (Blue/Mint)
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 2y ago

Itsy Bitsy Baby Toothbrush Pediatrician Recommended 360 Degree Bristle Silicone Baby Toothbrush 6 to 12 Months and Toddler Toothbrushes 1-2 Set of 4 - Multicolor
- Price
- $16.88
- Rating
- 4.5/5
- Reviews
- 1,341
- Age
- 6y ago

Jochebed Baby Finger Toothbrush for Training Teething - Infant & Toddles & Lids Teeth Brush Soft Babies Toothbrushes Oral Cleaning Massager to Train Your Child Healthy Oral Habits -3 PCS
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 5,676
- Age
- 6y ago

Bassion Baby Toothbrush Set 6 Pcs Soft Infant Finger Toothbrush with 6 Boxes Newborns Toddler Silicone Baby Tooth Brush 0-6 Months 6-12 Months
- Price
- $8.99
- Rating
- 4.5/5
- Reviews
- 4,038
- Age
- 9y ago
Newest
by launch date
NFSVLB Finger Tooth Brushing Baby Toothbrush 4 Pcs with 4 Travel Storage Case Food Grade Silicone Baby Finger Toothbrush Soft Infant Toothbrushes for Toddlers 0-36 Oral Cleaner Gum Brush
- Price
- $5.89
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago

Moonkie Baby Finger Toothbrush Tongue Oral Cleaner Kit for 3 Months + 3 Pcs (Blush/Pale Mauve/Blush)
- Price
- $8.91
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 2y ago

FOREVIVE Finger Toothbrush for Toddlers 1-3 Finger Toddler Toothbrush Age 2-4 Newborns Silicone Toothbrushes Soft Infant Oral Cleaner with Travel Storage Case 2 Pcs
- Price
- $8.22
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 2y ago

Moonkie Baby Toothbrush Finger Toothbrush Oral Cleaner Kit for 3 Months + 4 Pcs Small (Sand/Warm Taupe)/Large (Blue/Mint)
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 2y ago

Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush with Storage Case Fluoride-Free Strawberry Toddler Toothpaste Gray & Light-Green
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 461
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
19
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
7%
- Dr. Brown's49%
- Moonkie12%
- Jochebed10%
- Frida8%
- NFSVLB8%
- Bassion6%
- Open — no brand owns it (3 brands, 7%)
Demand
Baby Finger Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Finger Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- finger tooth brushing baby57K/yr
- baby finger toothbrush53K/yr
- finger toothbrush48K/yr
- finger toothbrush for toddlers 1-318K/yr
- finger toothbrush for babies7K/yr
- finger brush baby13K/yr
- toddler finger toothbrush8K/yr
- baby toothbrush finger9K/yr
- infant finger toothbrush6K/yr
- silicone finger toothbrush for baby5K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Finger Toothbrush
We read the reviews and the return reasons for every product selling here.
“The fingers part could be smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Finger Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









