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Baby Face Rash Treatment

Fail

The top 5 brands take 99% of clicks, so Baby Face Rash Treatment is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$227K/yr214K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 579 sellers

Flapen Score

Baby Face Rash Treatment against its category

The dotted line is the Health & Household average. Past it, Baby Face Rash Treatment is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Face Rash Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Face Rash Treatment 214K times last year and spent an estimated $227K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
5.6%
Market size, estimated
$227Ka year
Peak month
July2.3× the quietest month
Top search term
pipette baby91K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $7.79 to $34.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $18.80 that is $9K to $14K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$7.79–$34.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,031 within Baby & Child Care. It carries 2,105 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
3.1%
Average rank
#1,031in Baby & Child Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,105per listing
Listings tracked
19

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
68 months

Products

Top Baby Face Rash Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

579

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 238%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Baby Face Rash Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Baby Face Rash Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pipette baby91K/yr
  • pipette baby balm27K/yr
  • pipette balm11K/yr
  • pipette calming balm4K/yr
  • honest ointment12K/yr
  • honest healing head-to-toe ointment11K/yr
  • pipette travel size5K/yr
  • honest balm10K/yr
  • honest all purpose balm11K/yr
  • honest healing ointment7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Face Rash Treatment

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.8%of orders come back
“Not very fragranced”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Face Rash Treatment questions

Answered from the same tracked data.