Baby Face Rash Treatment
FailThe top 5 brands take 99% of clicks, so Baby Face Rash Treatment is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $227K/yr214K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 579 sellers
Flapen Score
Baby Face Rash Treatment against its category
The dotted line is the Health & Household average. Past it, Baby Face Rash Treatment is stronger. Inside it, weaker.
Market
The Baby Face Rash Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Face Rash Treatment 214K times last year and spent an estimated $227K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $227Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- pipette baby91K searches a year
02 · Price
A sale here is worth $18.80.
Listings sell for $18.80 on average, from $7.79 to $34.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $18.80 that is $9K to $14K a year per listing.
- Average price
- $18.80inside the $15 to $100 sweet spot
- Price range
- $7.79–$34.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,031 within Baby & Child Care. It carries 2,105 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 3.1%
- Average rank
- #1,031in Baby & Child Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,105per listing
- Listings tracked
- 19
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Baby Face Rash Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pipette Fragrance Free Wash and Lotion Duo Pack of 2 Fragrance Free Baby Shampoo and Body Wash Unscented Lotion for Newborns Sensitive Skin and Kids Tear-Free Bath Time Hypoallergenic
- Price
- $26.61
- Rating
- 4.8/5
- Reviews
- 376
- Age
- 1y ago

The Honest Company Head to Toe Multi-Purpose Healing Ointment 5 oz
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 716
- Age
- 3y ago

The Honest Company Head-to-Toe Healing Ointment Fragrance-Free 10 oz
- Price
- $20.87
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 2y ago

Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic
- Price
- $25.93
- Rating
- 4.8/5
- Reviews
- 376
- Age
- 1y ago

Pipette Baby Lotion Fragrance Free 5.7 fl oz (Pack of 2) Unscented Baby Lotion for Newborn Sensitive Skin and Kids Non-Toxic and Hypoallergenic Made with Ceramides
- Price
- $18.39
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 1y ago
Trending
estimated 90-day click momentum
Pipette Calming Balm 2 Fl Oz (Pack of 2) Multipurpose Dry Skin Relief Squalane Moisturizer FragranceFree for Sensitive Skin
- Price
- $22.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Baby Sun Hat 2-5 Years
- Price
- $14.84
- Rating
- 4.8/5
- Reviews
- 7,993
- Age
- 4y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)
- Price
- $21.22
- Rating
- 4.8/5
- Reviews
- 4,487
- Age
- 5y ago

Pipette Baby Shampoo + Wash Discovery Duo Pack of 2 Includes Fragrance Free and Vanilla + Ylang Ylang Scents Gentle Tear-Free Newborn Baby Bath Essentials Non-Toxic and Hypoallergenic
- Price
- $23.86
- Rating
- 4.9/5
- Reviews
- 53
- Age
- 8mo ago

Pipette Baby Scented Shampoo + Wash Discovery Duo Pack of 2 Includes Sweet Wildflower and Vanilla + Ylang Ylang Scents Gentle Tear-Free Newborn Baby Bath Essentials Non-Toxic and Hypoallergenic
- Price
- $24.33
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Newest
by launch date
Pipette Calming Balm 2 Fl Oz (Pack of 2) Multipurpose Dry Skin Relief Squalane Moisturizer FragranceFree for Sensitive Skin
- Price
- $22.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pipette Baby Scented Shampoo + Wash Discovery Duo Pack of 2 Includes Sweet Wildflower and Vanilla + Ylang Ylang Scents Gentle Tear-Free Newborn Baby Bath Essentials Non-Toxic and Hypoallergenic
- Price
- $24.33
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago

Pipette Baby Eczema Lotion Duo Pack of 2 Fragrance Free Eczema Cream and Moisturizer Lotion for Newborn Sensitive Skin and Kids Baby Care Products Non-Toxic and Hypoallergenic
- Price
- $34.20
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 8mo ago

Pipette Fragrance Free Sensitive Skin Soothers Set Pack of 2 Includes Fragrance Free Baby Lotion and Diaper Rash Cream Baby Lotion for Newborn Sensitive Skin and Kids Non-Toxic Hypoallergenic
- Price
- $23.85
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 8mo ago

Pipette Baby Shampoo + Wash Discovery Duo Pack of 2 Includes Fragrance Free and Vanilla + Ylang Ylang Scents Gentle Tear-Free Newborn Baby Bath Essentials Non-Toxic and Hypoallergenic
- Price
- $23.86
- Rating
- 4.9/5
- Reviews
- 53
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
579
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Pipette56%
- The Honest Company38%
- MaxNova2%
- JAN & JUL2%
- Burt's Bees1%
- Earth Mama1%
Demand
Baby Face Rash Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Baby Face Rash Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pipette baby91K/yr
- pipette baby balm27K/yr
- pipette balm11K/yr
- pipette calming balm4K/yr
- honest ointment12K/yr
- honest healing head-to-toe ointment11K/yr
- pipette travel size5K/yr
- honest balm10K/yr
- honest all purpose balm11K/yr
- honest healing ointment7K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Face Rash Treatment
We read the reviews and the return reasons for every product selling here.
“Not very fragranced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Face Rash Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









