Baby Fabric Softener

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $671K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

15.7%

Market size, estimated

$671Ka year

Top search term

dreft beads38K searches a year

Listings sell for $11.19 on average, from $6.43 to $15.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $11.19 that is $67K to $90K a year per listing.

Average price

$11.19under the $15 to $100 sweet spot

Price range

$6.43–$15.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$67K–$90K

Returns

0.2%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Laundry. It carries 5,121 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Laundry

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

5,121per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months