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Baby Cough Medicine

Fail

The top 5 brands take 98% of clicks, so Baby Cough Medicine is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$826K/yr745K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 527 sellers

Flapen Score

Baby Cough Medicine against its category

The dotted line is the Health & Household average. Past it, Baby Cough Medicine is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Cough Medicine market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Cough Medicine 745K times last year and spent an estimated $826K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $826K a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
10.1%
Market size, estimated
$826Ka year
Peak month
January2.6× the quietest month
Top search term
zarbees150K searches a year

02 · Price

A sale here is worth $10.98.

Listings sell for $10.98 on average, from $5.32 to $18.66. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $10.98 that is $44K to $55K a year per listing.

Average price
$10.98under the $15 to $100 sweet spot
Price range
$5.32–$18.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$44K–$55K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Cough & Cold. It carries 4,683 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#174in Cough & Cold
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
4,683per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Baby Cough Medicine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

527

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

1%

  • Brand 133%
  • Brand 226%
  • Brand 318%
  • Brand 417%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Baby Cough Medicine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Baby Cough Medicine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zarbees150K/yr
  • baby cough medicine59K/yr
  • baby cold medicine66K/yr
  • mommy bliss cough and mucus baby29K/yr
  • cold calm baby43K/yr
  • infant cold medicine31K/yr
  • hylands baby25K/yr
  • zarbees baby18K/yr
  • infant cough medicine21K/yr
  • mommys bliss cough syrup18K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Cough Medicine

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Cough Relief”
10%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesnt take away cough”
A buyer, on “Cough Relief”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Cough Medicine questions

Answered from the same tracked data.