Baby Chest Rub

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $900K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

14.4%

Market size, estimated

$900Ka year

Peak month

November3.5× the quietest month

Top search term

baby vicks102K searches a year

Listings sell for $11.62 on average, from $5.49 to $22.32. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $11.62 that is $116K to $145K a year per listing.

Average price

$11.62under the $15 to $100 sweet spot

Price range

$5.49–$22.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

10,000–12,500

Revenue per listing a year

$116K–$145K

Returns

0.4%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Cough & Cold. It carries 3,265 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#80in Cough & Cold

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

3,265per listing

Listings tracked

9

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months