Is baby bubble bath profitable to sell on Amazon United States?

The niche generates $184K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (35/100).

How competitive is the baby bubble bath niche?

5 brands and 58 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in baby bubble bath?

Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.3%.

When does demand for baby bubble bath peak?

Demand peaks in Apr–Aug–Oct–Nov; the busiest month runs 3.7× the quietest.

What does it cost to enter the baby bubble bath niche?

Listings span $4.08–$11.64; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 16,072 reviews — the moat a new listing must climb.

baby bubble bath

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Okay$184K

$184K/yr · 90K searches

Avg price

Okay$9.53

avg listing price — sweet spot $15–$100

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,072.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.08–$11.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, baby bubble bath is a $184K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Aug–Oct–Nov. Verdict: Skip it — 35/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

baby bubble bath market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $143K–$191K; units × avg price
Conversion rate: 21.6%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Aveeno Baby72%
The Honest Company17%
Mr. Bubble4%
TruKid3%
Johnson's Baby3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Apr, Aug, Oct, Nov · busiest ÷ quietest = 3.7×

Open Trend

Top baby bubble bath search terms

aveeno bubble bath kids10K/yr +44.6%31.7% conv.
burbujas para baera nios6K/yr +187.9%1.3% conv.
aveeno bubble bath16K/yr -22.2%21.7% conv.
unscented bubble bath12K/yr -28.8%6.0% conv.
aveeno baby bubble bath7K/yr -5.4%23.1% conv.
aveeno kids bubble bath7K/yr -3.9%29.3% conv.
eczema bubble bath for kids5K/yr -32.9%8.2% conv.
fragrance free bubble bath kids5K/yr -22.4%10.0% conv.
baby safe bubble bath4K/yr -23.3%12.4% conv.
bubble bath unscented4K/yr -11.0%9.4% conv.

All search terms

Top baby bubble bath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce

Aveeno Baby$8.374.6★1,110 rev

Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz

Aveeno Baby$7.054.6★2,199 rev

The Honest Company Foaming Bubble Bath Gentle for Baby Naturally Derived Tear-free Hypoallergenic Fragrance Free Sensitive 12 fl oz

The Honest Company$10.794.7★35,679 rev

The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz

The Honest Company$10.874.7★35,679 rev

Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)

Mr. Bubble$10.554.7★5,357 rev

Newest

by launch date

The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz

The Honest Company$11.6435,679 rev

9mo ago

Aveeno Kids Bubble Bath Sensitive Skin 19.2 Ounce

Aveeno Baby$8.371,110 rev

2y ago

TruKid Bubble Podz Bubble Bath for Kids Toddlers & Babies NEA-Accepted for Eczema Gentle Refreshing Colloidal Oatmeal Bath Bomb for Sensitive Skin pH Balanced Tear Free Unscented (10 Podz)

TruKid$11.5713,452 rev

2y ago

Aveeno Baby Sensitive Skin Bubble Bath with Oat Extract Gently Cleanses and Leaves Skin Feeling Hydrated Tear-Free Formula Hypoallergenic Paraben- Phthalate- Soap- & Dye-Free 19.2 fl. Oz

Aveeno Baby$7.052,199 rev

4y ago

Johnsons Baby Fluffy Bubbles Bubble Bath No More Tears Gently Cleanses Delicate Skin Without Feeling Dry Hypoallergenic No Added Parabens Sulfates & Dyes 13.6 fl. oz

Johnson's Baby$4.083,578 rev

5y ago

What buyers say about baby bubble bath

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“No funny smell”

Quality-Overall9%

“Honest is a great brand over all”

Sensitivity-Overall9%

“Great for sensitive skin”

Soft Feel8%

“Soft”

Allergies7%

“does not irritate the skin at all”

Skin Health4%

“Great for skin”

Value For Money3%

“Good affordable by”

Toxic/Chemical Free3%

“not full of toxic chemicals”

Advertised Vs Actual Product3%

“Does the job”

Efficiency3%

“Works good”

What buyers complain about

Smell24%

“weak scent”

Allergies13%

“She would itch”

Quality-Overall6%

“Not as good as I thought hardly Any bubbles”

Durability5%

“a total bubble fail”

Value For Money5%

“Not worth it”

Sensitivity-Overall5%

“On top of that it burns the eyes”

Advertised Vs Actual Product4%

“The product feels misleadingly marketed toward people trying to make cleaner choices”

Functionality-Overall3%

“it just doesn't perform”

Skin Health3%

“It overly dried my toddlers skin”

Dilute/Watery2%

“Too pricey and watery”

Top return reasons

Leak-Proof34%

Smell19%

Advertised Vs Actual Product13%

Value For Money8%

Size-Overall7%

Sensitivity-Overall2%

Functionality-Overall2%

Ingredients-Overall2%

Age Suitability1%

Product Condition1%

Common questions

Is baby bubble bath profitable to sell on Amazon United States?: The niche generates $184K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (35/100).
How competitive is the baby bubble bath niche?: 5 brands and 58 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in baby bubble bath?: Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.3%.
When does demand for baby bubble bath peak?: Demand peaks in Apr–Aug–Oct–Nov; the busiest month runs 3.7× the quietest.
What does it cost to enter the baby bubble bath niche?: Listings span $4.08–$11.64; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 16,072 reviews — the moat a new listing must climb.