Baby Bath Brush
FailPrices span $4.04–$12.85, mostly outside the sweet spot, so Baby Bath Brush is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $102K/yr167K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 21 sellers
Flapen Score
Baby Bath Brush against its category
The dotted line is the Health & Household average. Past it, Baby Bath Brush is stronger. Inside it, weaker.
Market
The Baby Bath Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Bath Brush 167K times last year and spent an estimated $102K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $102Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- baby bath brush29K searches a year
02 · Price
A sale here is worth $8.01.
Listings sell for $8.01 on average, from $4.04 to $12.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.01 that is $4K to $6K a year per listing.
- Average price
- $8.01under the $15 to $100 sweet spot
- Price range
- $4.04–$12.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #193 within Baby & Child Care. It carries 4,109 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #193in Baby & Child Care
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,109per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Baby Bath Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frida Baby DermaFrida The SkinSoother Baby Bath Brush | Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema | 1 Pack
- Price
- $6.86
- Rating
- 4.8/5
- Reviews
- 1,716
- Age
- 8y ago

S&T INC. Cradle Cap Brush for Baby 2 Pack 2 x 2.5 Pink
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 4,751
- Age
- 2y ago

Frida Baby DermaFrida The SkinSoother Baby Bath Brush Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema 2 Pack
- Price
- $8.34
- Rating
- 4.8/5
- Reviews
- 14,757
- Age
- 8y ago

Baby Bath Brush Baby Cradle Cap Brush Silicone Massage Brush Silicone Scrubbers Exfoliator Brush Skin Scrubber Baby Essential for Dry Skin Cradle Cap and Eczema (Small-4PCS)
- Price
- $4.22
- Rating
- 4.6/5
- Reviews
- 4,447
- Age
- 5y ago

Frida Baby The 3-Step Cradle Cap System DermaFrida The FlakeFixer Sponge Brush Comb and Storage Stand for Babies with Cradle Cap White-Blue
- Price
- $12.82
- Rating
- 4.7/5
- Reviews
- 31,276
- Age
- 7y ago
Trending
estimated 90-day click momentum
S&T INC. Cradle Cap Brush for Baby 2 Pack 2 x 2.5 Sage and Cream
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 4,751
- Age
- 12mo ago

Frida Baby DermaFrida The SkinSoother Baby Bath Brush | Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema | 1 Pack
- Price
- $6.86
- Rating
- 4.8/5
- Reviews
- 1,716
- Age
- 8y ago

S&T INC. Cradle Cap Brush for Baby 2 Pack 2 x 2.5 Pink
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 4,751
- Age
- 2y ago

Cradle Cap Brush for Babies Set of 5 Baby Bath Essentials with Bath Sponge Silicone Scrubber Long Handle Comb for Newborns Toddlers Boys Girls (Green)
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago

oogiebear Cradle Cap Brush Kit for Babies 3 Piece Gentle Scalp Care Set
- Price
- $12.85
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch date
S&T INC. Cradle Cap Brush for Baby 2 Pack 2 x 2.5 Sage and Cream
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 4,751
- Age
- 12mo ago

Cradle Cap Brush for Babies Set of 5 Baby Bath Essentials with Bath Sponge Silicone Scrubber Long Handle Comb for Newborns Toddlers Boys Girls (Green)
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago

oogiebear Cradle Cap Brush Kit for Babies 3 Piece Gentle Scalp Care Set
- Price
- $12.85
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago

S&T INC. Cradle Cap Brush for Baby 2 Pack 2 x 2.5 Pink
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 4,751
- Age
- 2y ago

mushie Baby Bath Cradle Cap Brush | Soft Silicone Bristles for Dry Skin Eczema & Cradle Cap Treatment | 2-Pack (Blush/Shifting Sand)
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 240
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
21
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
7%
- Frida41%
- S&T INC.22%
- Xforto15%
- MR LION11%
- oogiebear3%
- YESYBC2%
- Open — no brand owns it (4 brands, 7%)
Demand
Baby Bath Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baby Bath Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby bath brush29K/yr
- baby scalp scrubber19K/yr
- baby scrubber15K/yr
- baby head scrubber17K/yr
- baby bath scrubber12K/yr
- baby scrubbies8K/yr
- baby hair scrubber9K/yr
- baby scalp brush10K/yr
- baby bath brush for newborns6K/yr
- baby hair wash brush6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bath Brush
We read the reviews and the return reasons for every product selling here.
“Fell apart after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bath Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









