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Baby Bath Brush

Fail

Prices span $4.04–$12.85, mostly outside the sweet spot, so Baby Bath Brush is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$102K/yr167K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
63%top-5 click share · 10 brands · 21 sellers

Flapen Score

Baby Bath Brush against its category

The dotted line is the Health & Household average. Past it, Baby Bath Brush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bath Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Bath Brush 167K times last year and spent an estimated $102K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
7.6%
Market size, estimated
$102Ka year
Peak month
January1.5× the quietest month
Top search term
baby bath brush29K searches a year

02 · Price

A sale here is worth $8.01.

Listings sell for $8.01 on average, from $4.04 to $12.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.01 that is $4K to $6K a year per listing.

Average price
$8.01under the $15 to $100 sweet spot
Price range
$4.04–$12.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #193 within Baby & Child Care. It carries 4,109 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#193in Baby & Child Care
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,109per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Baby Bath Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 222%
  • Brand 315%
  • Brand 411%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Baby Bath Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baby Bath Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby bath brush29K/yr
  • baby scalp scrubber19K/yr
  • baby scrubber15K/yr
  • baby head scrubber17K/yr
  • baby bath scrubber12K/yr
  • baby scrubbies8K/yr
  • baby hair scrubber9K/yr
  • baby scalp brush10K/yr
  • baby bath brush for newborns6K/yr
  • baby hair wash brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bath Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Durability”
1.4%of orders come back
“Fell apart after one use”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Bath Brush questions

Answered from the same tracked data.