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Baby Allergy Medicine

Fail

The top 5 brands take 97% of clicks, so Baby Allergy Medicine is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$154K/yr167K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 477 sellers

Flapen Score

Baby Allergy Medicine against its category

The dotted line is the Health & Household average. Past it, Baby Allergy Medicine is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Allergy Medicine market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Allergy Medicine 167K times last year and spent an estimated $154K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
8.5%
Market size, estimated
$154Ka year
Peak month
August2.7× the quietest month
Top search term
dr talbots60K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $6.87 to $18.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.92 that is $11K to $14K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$6.87–$18.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #174 within Allergy, Sinus & Asthma. It carries 4,062 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#174in Allergy, Sinus & Asthma
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
4,062per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Baby Allergy Medicine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

477

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Baby Allergy Medicine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Baby Allergy Medicine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr talbots60K/yr
  • baby allergy medicine34K/yr
  • infant allergy medicine24K/yr
  • dr talbots allergy relief infant10K/yr
  • infant allergy medicine 6-12 months6K/yr
  • medicine a s2K/yr
  • baby allergy5K/yr
  • allergy medicine for 1 year old3K/yr
  • dr. talbots6K/yr
  • baby allergy relief4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Allergy Medicine

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Allergies”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt seem to help”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Allergy Medicine questions

Answered from the same tracked data.