Is babchi oil profitable to sell on Amazon United States?

The niche generates $14K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the babchi oil niche?

13 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in babchi oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Suitability Oily Skin. The return rate is 0.9%.

When does demand for babchi oil peak?

Demand peaks in Jul–Aug–Nov; the busiest month runs 4.6× the quietest.

What does it cost to enter the babchi oil niche?

Listings span $10.42–$24.61; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

babchi oil

Worth a look

Shows low returns (0.9%), but a small market ($14K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great236.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.71

avg listing price — sweet spot $15–$100

Price range

Good$10.42–$24.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Market size

Bad$14K

$14K/yr · 18K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, babchi oil is a $14K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

babchi oil market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $12K–$16K; units × avg price
Conversion rate: 5.0%
Avg BSR: #805
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 17.1%
Avg brand age: 58 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

CARAWAY30%
CELDYQUE11%
dève herbes10%
Salvia9%
MB Herbals8%
Greenwood Essential7%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +8.1% search growth over the last 90 days.

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 4.6×

Open Trend

Top babchi oil search terms

babchi oil10K/yr +1.0%4.4% conv.
babchi oil organic for skin5K/yr +28.0%4.8% conv.
babchi2K/yr -4.5%3.1% conv.
babchi oil inulin dandelion supplement946/yr +25.1%0.0% conv.

All search terms

Top babchi oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CARAWAY BAKUCHI OIL - Supercritical CO2 Extract| Pure Babchi Oil for Skin Pigmentation Vitiligo & Uneven skin tone| Bakuchi Seed Oil 50ml

CARAWAY$19.884.5★155 rev

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.594.6★888 rev

dève herbes$11.734.4★278 rev

JL HERBAL$20.654.6★240 rev

MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only

MB Herbals$19.704.2★195 rev

Newest

by launch date

WILDFLOWER ESSENTIALS Babchi Oil (Bakuchi) (Psoralea corylifolia) 100% Natural Cold Pressed Carrier Oil For Face Hair Skin Body | with Dispensing Pump 1.69 Fl Oz (50ml)

WILDFLOWER ESSENTIALS$13.14578 rev

10mo ago

MB Herbals Bakuchi Oil 100ml 100% Pure Psoralea corylifolia Oil For External Use Only

MB Herbals$19.70195 rev

1y ago

Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative | Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan & Cruelty-Free Non-GMO 1 oz

CELDYQUE$14.59888 rev

1y ago

CARAWAY BAKUCHI OIL - Supercritical CO2 Extract| Pure Babchi Oil for Skin Pigmentation Vitiligo & Uneven skin tone| Bakuchi Seed Oil 50ml

CARAWAY$19.88155 rev

2y ago

Earth N Pure Babchi Oil (Bakuchi/Bakuchiol) 100% Pure Cold Pressed GC/MS Tested Undiluted | Face Hair & Scalp Oil | Psoralea corylifolia | with Glass Dropper | 50 ml

EARTH N PURE$12.4613 rev

2y ago

What buyers say about babchi oil

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin16%

“Great products good for your skin”

Quality-Overall13%

“Great quality”

Soft Feel8%

“Soft Skin”

Smell7%

“It has a slight fragrance I don't find unpleasant”

Moist/Dry7%

“Its moisturizing and non irritating”

Oily/Greasy5%

“Good oil”

Allergies5%

“Im allergic to everything and this stuff is great and works”

Symptom Reduction5%

“Age spots disappeared”

Absorbency4%

“It does seem to absorb well”

Advertised Vs Actual Product4%

“Better then I expected and hoped for”

What buyers complain about

Smell18%

“It was still too strong a smell”

Oily/Greasy10%

“I learned too late that bakuchi oil is not the same as the bachiol”

Suitability Oily Skin7%

“unappealing even when mixed with a carrier oil”

Allergies5%

“I am allergic to the active ingredient in that product”

Instructions/User Manual/Troubleshooting5%

“No instructions on how to open it”

Weight Heavy5%

“This one seems a little heavier than I expected”

Durability5%

“I have tried this so many times in different ways yet EVERY SINGLE TIME I break out”

Size-Overall5%

“Just not a big enough bottle”

Color Fading/Discoloration5%

“hyper pigmentation within three days”

Quality-Overall4%

“I do not know if this is good quality or not”

Top return reasons

Advertised Vs Actual Product19%

Leak-Proof15%

Smell9%

Oily/Greasy9%

Functionality-Overall8%

Ingredients-Overall6%

Product Condition5%

Skin Health5%

Value For Money2%

Defective Material/Parts2%

Common questions

Is babchi oil profitable to sell on Amazon United States?: The niche generates $14K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the babchi oil niche?: 13 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in babchi oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Suitability Oily Skin. The return rate is 0.9%.
When does demand for babchi oil peak?: Demand peaks in Jul–Aug–Nov; the busiest month runs 4.6× the quietest.
What does it cost to enter the babchi oil niche?: Listings span $10.42–$24.61; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.