b6 b12 folic acid supplement
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Price range
Good$5.18–$28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,477.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, b6 b12 folic acid supplement is a $60K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
b6 b12 folic acid supplement market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 100 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
621
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
33%
- Vitamatic17%
- Life Extension16%
- Jarrow Formulas10%
- Pure Encapsulations9%
- NOW Foods8%
- Triquetra Health8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.2×
Top b6 b12 folic acid supplement search terms
- b9 and b12 vitamin folic acid13K/yr
- b12 with folic acid7K/yr
- b12 and folic acid supplement4K/yr
- vitamin b12 with folic acid4K/yr
- vitamin b12 and folic acid4K/yr
- vitamin b9 and b123K/yr
- b12 folic acid3K/yr
- b12 folic acid supplement4K/yr
- folic acid b123K/yr
- folic acid and b12 supplement3K/yr
Top b6 b12 folic acid supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Folic Acid Vitamin B12 & B6 180 Fast Dissolve Tablets Heart Health Energy Production & Red Blood Cell Support
Vitamatic$9.924.7★1,489 rev
Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules
Life Extension$8.354.7★3,684 rev
Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 60 Capsules
Pure Encapsulations$21.254.8★3,407 rev
NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets
NOW Foods$5.794.7★3,036 rev
Natures Bounty Super B Complex Vitamins with Vitamin C & Folic Acid Vitamins for Immune & Cellular Energy Support 150 Tablets
Nature's Bounty$10.284.7★60,067 rev
Newest
by launch date
Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps
Nutricost$11.10154 rev
Bronson Super B Vitamin B Complex Sustained Release for Energy 60 Tablets
Bronson$10.009,428 rev
USDA Organic Vitamin B-Complex 20000mcg - B5 B12 B1 B6 B7 B9 B3 - 2Oz
NUTRAHARMONY$22.517,709 rev
![NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/41OeDJKrNhL.jpg)
NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]
NatureWise$5.705,255 rev
Vitamatic Folic Acid Vitamin B12 & B6 180 Fast Dissolve Tablets Heart Health Energy Production & Red Blood Cell Support
Vitamatic$9.921,489 rev
Trending
90-day click momentum
Metagenics Intrinsi Vitamin B12-Folate - with Methylcobalamin L-5-MTHF & Intrinsic Factor - Supports Energy Metabolism Nervous System & Heart Health - Non-GMO & Gluten-Free - 60 Tablets
Metagenics$25.834.7★
Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps
Nutricost$11.104.7★
Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings
Jarrow Formulas$28.544.7★
L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)
Triquetra Health$21.674.6★
Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings
Jarrow Formulas$13.684.6★
What buyers say about b6 b12 folic acid supplement
What buyers praise and complain about, mined from review topics.What buyers love
“Great price for a quality product”
“Good quality vitamins”
“Good energy”
“Doesnt taste as badly as it could”
“Great deal”
“As advertised”
“seems effective”
“my mood has improved”
“Ease of use”
“These are chewable”
What buyers complain about
“Most disgusting taste ever”
“Absolutely disgusting smell”
“Dosage is too high”
“Sometimes our way of living doesnt give us all the vitamins we need”
“Side effects”
“Not effective”
“The price is a little high”
“There dont seem to be any quality control”
“Energy level did not change at all”
“Cheap formula”
Top return reasons
Common questions
- Is b6 b12 folic acid supplement profitable to sell on Amazon United States?
- The niche generates $60K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the b6 b12 folic acid supplement niche?
- 18 brands and 621 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in b6 b12 folic acid supplement?
- Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.0%.
- When does demand for b6 b12 folic acid supplement peak?
- Demand peaks in Apr–Aug–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the b6 b12 folic acid supplement niche?
- Listings span $5.18–$28.54; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 9,477 reviews — the moat a new listing must climb.