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B6 B12 Folic Acid Supplement

Fail

Shoppers spend an estimated $60K a year here, so B6 B12 Folic Acid Supplement is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$60K/yr48K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
55%top-5 click share · 18 brands · 621 sellers

Flapen Score

B6 B12 Folic Acid Supplement against its category

The dotted line is the Health & Household average. Past it, B6 B12 Folic Acid Supplement is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B6 B12 Folic Acid Supplement market on Amazon at a glance

Shoppers on Amazon United States searched for B6 B12 Folic Acid Supplement 48K times last year and spent an estimated $60K. The top 5 brands take 59% of clicks. Demand peaks in Apr–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
8.4%
Market size, estimated
$60Ka year
Peak month
September3.2× the quietest month
Top search term
b9 and b12 vitamin folic acid13K searches a year

02 · Price

A sale here is worth $14.72.

Listings sell for $14.72 on average, from $5.18 to $28.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.72 that is $1K to $4K a year per listing.

Average price
$14.72under the $15 to $100 sweet spot
Price range
$5.18–$28.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Vitamin B. It carries 9,477 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Vitamin B
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
9,477per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
100 months

Products

Top B6 B12 Folic Acid Supplement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

621

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

33%

  • Brand 117%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

B6 B12 Folic Acid Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.2×

Search terms

Top B6 B12 Folic Acid Supplement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b9 and b12 vitamin folic acid13K/yr
  • b12 with folic acid7K/yr
  • b12 and folic acid supplement4K/yr
  • vitamin b12 with folic acid4K/yr
  • vitamin b12 and folic acid4K/yr
  • vitamin b9 and b123K/yr
  • b12 folic acid3K/yr
  • b12 folic acid supplement4K/yr
  • folic acid b123K/yr
  • folic acid and b12 supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about B6 B12 Folic Acid Supplement

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Most disgusting taste ever”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common B6 B12 Folic Acid Supplement questions

Answered from the same tracked data.