B12 Sublingual
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so B12 Sublingual is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $415K/yr209K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 620 sellers
Flapen Score
B12 Sublingual against its category
The dotted line is the Health & Household average. Past it, B12 Sublingual is stronger. Inside it, weaker.
Market
The B12 Sublingual market on Amazon at a glance
Shoppers on Amazon United States searched for B12 Sublingual 209K times last year and spent an estimated $415K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $415Ka year
- Peak month
- August5.7× the quietest month
- Top search term
- b12 sublingual 1000 mcg36K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $6.84 to $37.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $14.88 that is $19K to $22K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $6.84–$37.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$22K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Vitamin B. It carries 7,837 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #232in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 7,837per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top B12 Sublingual products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets
- Price
- $15.62
- Rating
- 4.8/5
- Reviews
- 21,554
- Age
- 6y ago

Vitamatic Vitamin B12 1000 mcg Fast Dissolve 365 Tablets Natural Berry Flavor Supports Energy Metabolism & Nervous System Health
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 6,963
- Age
- 3y ago

Horbaach Vitamin B12 1000 mcg Sublingual | 400 Fast Dissolve Tablets
- Price
- $17.27
- Rating
- 4.7/5
- Reviews
- 5,084
- Age
- 6y ago

Natures Bounty Vitamin B-12 Quick Dissolve Tablets 1000mcg Aids in the Conversion of Food into Cellular Energy Cherry Flavor 60ct
- Price
- $9.32
- Rating
- 4.7/5
- Reviews
- 1,421
- Age
- 2y ago

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 11y ago
Trending
estimated 90-day click momentum
Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.
- Price
- $21.00
- Rating
- 4.6/5
- Reviews
- 1,805
- Age
- 18y ago

Jarrow Formulas Methyl Vitamin B-12 1000 mcg 100 Chewable Tablets Lemon Flavored- Bioactive B12 Vitamin - Supports Cellular Energy Production Brain Health & Metabolism - 100 Servings
- Price
- $11.36
- Rating
- 4.7/5
- Reviews
- 5,304
- Age
- 21y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago

Vitamatic Vitamin B12 1000 mcg Fast Dissolve 365 Tablets Natural Berry Flavor Supports Energy Metabolism & Nervous System Health
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 6,963
- Age
- 3y ago

PureFormulas Liquid B12 1000 mcg - Natural Cherry Flavor B12 Sublingual Drops Potent Daily Support for Energy & Wellness - Non-GMO Allergen-Free - 1 fl. Oz.
- Price
- $12.76
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 7y ago
Newest
by launch date
Innate Vitality Vitamin B12 1000mcg Sublingual B12 Methylcobalamin for Energy Metabolism Mental Clarity Nervous System Health Peach Flavor Zero Sugar 90 Fast Dissolve Tablets
- Price
- $9.18
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 1y ago

Natures Bounty Vitamin B-12 Quick Dissolve Tablets 1000mcg Aids in the Conversion of Food into Cellular Energy Cherry Flavor 60ct
- Price
- $9.32
- Rating
- 4.7/5
- Reviews
- 1,421
- Age
- 2y ago

USDA Organic Vitamin B12 Sublingual Drops - Methylcobalamin 5000 mcg - 2 Oz
- Price
- $19.66
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 2y ago

NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
- Price
- $25.04
- Rating
- 4.5/5
- Reviews
- 8,208
- Age
- 3y ago

Bariatric Fusion Vitamin B12 Sublingual 1000 mcg Melts | Grape Flavored | Vitamin B12 Dissolve Under Tongue Tablets with Folic Acid | Sugar Free | Methylcobalamin | 90 Count
- Price
- $19.23
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
620
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
20%
- Nature Made26%
- Horbäach15%
- Vitamatic13%
- Nature's Bounty10%
- EZ Melts9%
- Pure Encapsulations6%
Demand
B12 Sublingual search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.7×
Search terms
Top B12 Sublingual search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 sublingual 1000 mcg36K/yr
- sublingual b12 1000 mcg37K/yr
- b12 dissolvable tablets19K/yr
- b12 1000 mcg sublingual18K/yr
- vitamin b12 sublingual 1000 mcg15K/yr
- vitamin b12 1000 mcg sublingual9K/yr
- methyl b12 sublingual7K/yr
- b12 under tongue dissolving tablets4K/yr
- vitamin b12 dissolvable tablets7K/yr
- methylated b12 sublingual7K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Sublingual
We read the reviews and the return reasons for every product selling here.
“taste is a bit strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Sublingual questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









