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B12 Sublingual

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so B12 Sublingual is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$415K/yr209K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
62%top-5 click share · 15 brands · 620 sellers

Flapen Score

B12 Sublingual against its category

The dotted line is the Health & Household average. Past it, B12 Sublingual is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Sublingual market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Sublingual 209K times last year and spent an estimated $415K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
13.3%
Market size, estimated
$415Ka year
Peak month
August5.7× the quietest month
Top search term
b12 sublingual 1000 mcg36K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $6.84 to $37.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $14.88 that is $19K to $22K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$6.84–$37.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$19K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Vitamin B. It carries 7,837 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
7,837per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top B12 Sublingual products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$41K$83K$124K$166K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

620

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

20%

  • Nature Made26%
  • Horbäach15%
  • Vitamatic13%
  • Nature's Bounty10%
  • EZ Melts9%
  • Pure Encapsulations6%

Demand

B12 Sublingual search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.7×

Search terms

Top B12 Sublingual search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • b12 sublingual 1000 mcg36K/yr
  • sublingual b12 1000 mcg37K/yr
  • b12 dissolvable tablets19K/yr
  • b12 1000 mcg sublingual18K/yr
  • vitamin b12 sublingual 1000 mcg15K/yr
  • vitamin b12 1000 mcg sublingual9K/yr
  • methyl b12 sublingual7K/yr
  • b12 under tongue dissolving tablets4K/yr
  • vitamin b12 dissolvable tablets7K/yr
  • methylated b12 sublingual7K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Sublingual

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste is a bit strong”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common B12 Sublingual questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data