Is b12 shots profitable to sell on Amazon United States?

The niche generates $116K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the b12 shots niche?

13 brands and 370 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in b12 shots?

Top complaints mined from reviews: Taste-Overall, Smell, Energy Level. The return rate is 0.0%.

When does demand for b12 shots peak?

Demand peaks in Mar–Apr; the busiest month runs 6.6× the quietest.

What does it cost to enter the b12 shots niche?

Listings span $7.68–$54.19; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 2,209 reviews — the moat a new listing must climb.

b12 shots

Worth a look

Shows low returns (0.0%), but soft demand (+0.0% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.26

avg listing price — sweet spot $15–$100

Price range

Great$7.68–$54.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,208.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$116K

$116K/yr · 84K searches

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, b12 shots is a $116K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

b12 shots market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $109K–$136K; units × avg price
Conversion rate: 5.1%
Avg BSR: #253
Page quality: 0%
Prime: 92%
Sponsored: 63%
Out of stock: 6.3%
Avg brand age: 82 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

370

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

12%

STACKER 233%
BASED BOX18%
NOW Foods17%
VITBOOST8%
Designs for Health6%
Neurobion5%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 6.6×

Open Trend

Top b12 shots search terms

b12 shots37K/yr +1.5%3.4% conv.
b12 energy shot14K/yr -3.7%4.8% conv.
b12 shot9K/yr -1.7%2.5% conv.
vitamin b12 shots6K/yr +6.9%1.9% conv.
stacker 2 energy shot4K/yr +2.7%5.9% conv.
b12 shots energy3K/yr +78.0%5.5% conv.
b 12 shots3K/yr -3.1%3.3% conv.
vitamin b shots3K/yr +0.0%1.9% conv.
stacker b12 energy shot3K/yr -37.6%7.5% conv.
b12 stacker3K/yr -34.8%9.7% conv.

All search terms

Top b12 shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods B-12 10 000mcg Shots 0.5 ounce 12 Count Box Mixed Berry

NOW Foods$15.714.4★628 rev

Stacker 2 Pink Lemonade B12 Energy Shot 2oz (12 Pack)

STACKER 2$18.364.4★648 rev

Stacker 2 Vitamin B Complex B12 B6 B3 Liquid Energy Shots - Vegansafe & Vegan Cyanocobalamin 10 000% DRV - B-6 Pyridoxine 40mg - B3 Niacinamide (Niacin) 20mg - BASED BOX Bundle Pack (2oz Pack of 24)

BASED BOX$42.774.5★312 rev

VITBOOST Vegan Liquid B-12 Drops 60 x 5000 mcg Extra Strength Raspberry Flavored Vitamin B12 Liquid Methylcobalamin sublingual Supplement | Designed to Maximize Absorption & Energy | Gluten Free

VITBOOST$18.984.6★11,591 rev

Stacker 2 Vitamin B Complex B12 B6 B3 Liquid Energy Shots - Acai & Pomegranate - Cyanocobalamin 10 000% DRV - B-6 Pyridoxine 40mg - B3 Niacinamide (Niacin) 20mg - BASED BOX Bundle (2oz Pack of 36)

BASED BOX$54.194.5★312 rev

Newest

by launch date

B12 Solution 5mL 6 Pack - Daily Nutrient Support for Energy & Vitality Balanced Formula with Sodium Chloride

Generic$19.9211 rev

1mo ago

Stacker B12 Extreme Energy Capsule 10 000 RDA Vitamin B Complex B12 B6 B3 B7- Vegansafe & Vegan Cyanocobalamin B6 Pyridoxine - B7 Biotin B3 Niacinamide (Niacin)

Generic$18.645 rev

3mo ago

B12 Overload Extra Strength Energy Shot Pomegranate 260mg Caffeine 14000% B12 Electrolytes Energy & Vitality Support Zero Sugar No Calories Vegan Kosher Gluten-Free 1.93 fl oz 12-Pack

Vitamin Energy$26.48119 rev

1y ago

Ryde: Energy Shot 0 Calories 0 Sugar Green Tea Caffeine Taurine Ginseng Extract & B Vitamins 2 FL OZ Shots Tropical Flavor Boosts energy (8 Pack)

RYDE$29.94154 rev

2y ago

Stacker 2 Pink Lemonade B12 Energy Shot 2oz (Pack of 24)

STACKER 2$32.7860 rev

2y ago

What buyers say about b12 shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall16%

“Tastes great, arrived in perfect condition”

Energy Level15%

“Energy boost”

Quality-Overall15%

“EXCELLENT PRODUCT”

Vitamin12%

“The vitamin tastes good”

Ease Of Use5%

“EASY TO USE”

Value For Money4%

“Good price”

Flavor4%

“The flavor is very yummy”

Advertised Vs Actual Product3%

“Just as advertised”

Efficiency3%

“Works as good as injections”

Absorbency1%

“Easily Absorbed”

What buyers complain about

Taste-Overall31%

“taste is a bit strong”

Smell12%

“Strong odor”

Energy Level4%

“Barely get energy”

Functionality-Overall4%

“It doesnt do for you”

Leak-Proof3%

“leaks”

Vitamin3%

“The worst B-vitamins I have ever taken”

Dosage3%

“Difficult to read the dosage because of the dark coloring”

Value For Money3%

“Not really worth it”

Flavor2%

“the flavor of this one is very unpleasant”

Side Effects2%

“Side effects”

Top return reasons

Taste-Overall23%

Leak-Proof17%

Functionality-Overall17%

Advertised Vs Actual Product9%

Smell7%

Value For Money6%

Vitamin6%

Calcium3%

Size-Overall3%