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52

b12 patches

Worth a look

Shows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.

Market size 25Growth 21Conversion 70Competition 23Returns 100Price range 81Avg price 92Brand share 37Review moat 63Quality gap 93

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.73

avg listing price — sweet spot $15–$100

Price range

Great$9.90–$38.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,000

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad$99K

$99K/yr · 71K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, b12 patches is a $99K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

b12 patches market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$109K–$130K
units × avg price
Conversion rate
6.4%
Avg BSR
#756
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
11.1%
Avg brand age
58 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

25

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • PatchMD28%
  • Patch Aid19%
  • The Good Patch16%
  • Veru Wellness13%
  • VitaPatch7%
  • Vita Sciences5%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Top b12 patches search terms

  • b12 patches31K/yr
  • b12 patches for women17K/yr
  • b12 patch11K/yr
  • vitamin b patches4K/yr
  • vitamin b12 patches5K/yr
  • b12 patches weight loss energy patches3K/yr
All search terms

Top b12 patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about b12 patches

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level29%

“The energy level is great”

Ease Of Use9%

“Ease of use”

Focus Enhancement8%

“Mood booster”

Value For Money6%

“very affordable too”

Efficiency5%

“Works great”

Quality-Overall4%

“They seem good quality”

Stress/Anxiety4%

“Mood booster”

Vitamin3%

“thought this might be a great addition to my supplements”

Adhesion/Stickiness2%

“they stick on really well for me so I dont know what others were talking about them not sticking”

Absorbency2%

“E Z application, fast absorbing”

What buyers complain about

Functionality-Overall25%

“Did not work”

Adhesion/Stickiness12%

“Dont stick”

Value For Money10%

“a little bit pricey”

Energy Level9%

“no difference in energy”

Allergies4%

“Allergic reaction”

Sleep Quality3%

“BUT I felt tired or went to sleep afterwards”

Vitamin3%

“I tried this patches what a waste of money”

Skin Health3%

“Literally will not stay on my body no matter where I try”

Dosage2%

“with percentage a mg quantity to consult with an allergist”

Durability2%

“Wont stay on”

Common questions

Is b12 patches profitable to sell on Amazon United States?
The niche generates $99K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the b12 patches niche?
12 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in b12 patches?
Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.0%.
When does demand for b12 patches peak?
Demand peaks in Sep–Oct; the busiest month runs 2.8× the quietest.
What does it cost to enter the b12 patches niche?
Listings span $9.90–$38.59; the average listing price is $21.73 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.