Is b12 methylcobalamin 1000 mcg profitable to sell on Amazon United States?

The niche generates $119K/yr across 9 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (37/100).

How competitive is the b12 methylcobalamin 1000 mcg niche?

6 brands and 157 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in b12 methylcobalamin 1000 mcg?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for b12 methylcobalamin 1000 mcg peak?

Demand peaks in Jan; the busiest month runs 2.5× the quietest.

What does it cost to enter the b12 methylcobalamin 1000 mcg niche?

Listings span $8.65–$21.09; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 17,174 reviews — the moat a new listing must climb.

b12 methylcobalamin 1000 mcg

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.60

avg listing price — sweet spot $15–$100

Price range

Okay$8.65–$21.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$119K

$119K/yr · 97K searches

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,173.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, b12 methylcobalamin 1000 mcg is a $119K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

b12 methylcobalamin 1000 mcg market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $126K–$158K; units × avg price
Conversion rate: 9.7%
Avg BSR: #313
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 125 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

157

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Solgar75%
Nature's Bounty8%
Superior Source5%
Carlyle5%
Swanson4%
Nature Made3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -3.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.5×

Open Trend

Top b12 methylcobalamin 1000 mcg search terms

solgar b1231K/yr +4.8%12.0% conv.
cyanocobalamin19K/yr -4.4%3.9% conv.
cyanocobalamin b1211K/yr -19.2%4.9% conv.
solgar vitamin b129K/yr +0.8%13.4% conv.
b12 cyanocobalamin7K/yr +6.8%4.8% conv.
solgar b12 sublingual6K/yr -21.2%11.3% conv.
b12 solgar4K/yr -9.7%11.7% conv.
vitamin b12 cyanocobalamin3K/yr +9.7%5.3% conv.
solgar b12 1000 mcg2K/yr +30.9%18.9% conv.
cyanocobalamin b12 sublingual3K/yr -28.2%3.1% conv.

All search terms

Top b12 methylcobalamin 1000 mcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solgar Vitamin B12 1000 mcg 250 Nuggets - Supports Production of Energy Red Blood Cells - Healthy Nervous System - Promotes Cardiovascular Health - Vitamin B - Non-GMO Gluten Free - 250 Servings

Solgar$21.094.8★11,595 rev

Solgar Methylcobalamin (Vitamin B12) 5000 mcg 60 Nuggets - Cherry Flavor - Supports Energy Metabolism - Body-Ready Active Form - Non-GMO Vegan Gluten Free - 60 Servings

Solgar$14.004.6★5,445 rev

Solgar Vitamin B12 1000 mcg 100 Nuggets - Energy Production Red Blood Cells - Healthy Nervous System - Promotes Cardiovascular Health - Vitamin B - Non-GMO Gluten Free Kosher - 100 Servings

Solgar$9.954.8★11,595 rev

Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct

Nature's Bounty$8.654.7★76,822 rev

Superior Source No Shot Vitamin B-12 Cyanocobalamin 1000 mcg - Vitamin B-12 to Support Energy Production Brain Health & Overall Wellness - Sublingual Tablets - 100 Dissolvable Tablets

Superior Source$11.274.7★782 rev

Newest

by launch date

Carlyle B12 Vitamin 1000 mcg | 250 Count | Time Release Tablets

Carlyle$9.971,833 rev

4y ago

Swanson Vitamin B12 Cyanocobalamin Energy and Nervous System Supplement for Adults Seeking Metabolic and Heart Health Support - 500 mcg (250 Vegan Capsules)

Swanson$12.57666 rev

12y ago

Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct

Nature's Bounty$8.6576,822 rev

13y ago

Nature Made Vitamin B12 1000 mcg Energy Metabolism Support 150 Softgels

Nature Made$12.7545,305 rev

13y ago

Superior Source No Shot Vitamin B-12 Cyanocobalamin 1000 mcg - Vitamin B-12 to Support Energy Production Brain Health & Overall Wellness - Sublingual Tablets - 100 Dissolvable Tablets

Superior Source$11.27782 rev

16y ago

What buyers say about b12 methylcobalamin 1000 mcg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“This brand had good ratings”

Vitamin18%

“Vitamin supplement works great”

Value For Money13%

“Good price”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use5%

“Ease of use”

Energy Level4%

“I love the boost of energy these give me”

Taste-Overall4%

“Dissolves fast and pleasant taste”

Ease Of Chewing/Swallowing4%

“Easy to pop in your mouth under the tongue”

Calcium3%

“Works; brought my B12 levels up to the healthy range when taken once a day with a meal”

Efficiency2%

“Works great”

What buyers complain about

Size-Overall13%

“Tiny”

Taste-Overall6%

“taste bad”

Functionality-Overall5%

“Does not provide the same effect as a B12 shot”

Vitamin5%

“disappointed with these Vitamin B12 pills”

Absorbency5%

“body will only absorb only so much”

Ease Of Chewing/Swallowing4%

“These have to be swallowed”

Solubility3%

“These pills are large, do not dissolve easily, and taste bad”

Ingredients-Overall2%

“knew that the ingredients inside the bottle were formulated to work with your body not against it”

Instructions/User Manual/Troubleshooting2%

“Instructions on the bottle say not to use if bottle is unsealed”

Satisfaction/Pleasure2%

“I am very dissatisfied”

Top return reasons

Regulates Digestion18%

Value For Money18%

Hard Feel9%

Vitamin9%

Dosage9%

Vegan/Organic9%

Size-Overall9%

Functionality-Overall9%

Ingredients-Overall9%

Common questions

Is b12 methylcobalamin 1000 mcg profitable to sell on Amazon United States?: The niche generates $119K/yr across 9 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (37/100).
How competitive is the b12 methylcobalamin 1000 mcg niche?: 6 brands and 157 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in b12 methylcobalamin 1000 mcg?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for b12 methylcobalamin 1000 mcg peak?: Demand peaks in Jan; the busiest month runs 2.5× the quietest.
What does it cost to enter the b12 methylcobalamin 1000 mcg niche?: Listings span $8.65–$21.09; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 17,174 reviews — the moat a new listing must climb.