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B12 Lozenges

Fail

The top 5 brands take 100% of clicks, so B12 Lozenges is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$107K/yr30K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
92%top-5 click share · 5 brands · 26 sellers

Flapen Score

B12 Lozenges against its category

The dotted line is the Health & Household average. Past it, B12 Lozenges is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Lozenges market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Lozenges 30K times last year and spent an estimated $107K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
16.2%
Market size, estimated
$107Ka year
Peak month
July2.1× the quietest month
Top search term
ez melts b1214K searches a year

02 · Price

A sale here is worth $22.24.

Listings sell for $22.24 on average, from $7.61 to $35.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $22.24 that is $11K to $17K a year per listing.

Average price
$22.24inside the $15 to $100 sweet spot
Price range
$7.61–$35.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Vitamin B. It carries 9,046 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Vitamin B
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
9,046per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 126 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
126 months

Products

Top B12 Lozenges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

B12 Lozenges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top B12 Lozenges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez melts b1214K/yr
  • b12 lozenges8K/yr
  • b12 lozenge6K/yr
  • ezmelts vitamin b122K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Lozenges

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
7%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“These have an off taste”
A buyer, on “Taste-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common B12 Lozenges questions

Answered from the same tracked data.