B12 Lozenges
FailThe top 5 brands take 100% of clicks, so B12 Lozenges is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $107K/yr30K searches / yr
- 90-day growth
- +24.0%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 26 sellers
Flapen Score
B12 Lozenges against its category
The dotted line is the Health & Household average. Past it, B12 Lozenges is stronger. Inside it, weaker.
Market
The B12 Lozenges market on Amazon at a glance
Shoppers on Amazon United States searched for B12 Lozenges 30K times last year and spent an estimated $107K. All 5 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- +24.0%
- Conversion, latest week
- 16.2%
- Market size, estimated
- $107Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- ez melts b1214K searches a year
02 · Price
A sale here is worth $22.24.
Listings sell for $22.24 on average, from $7.61 to $35.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $22.24 that is $11K to $17K a year per listing.
- Average price
- $22.24inside the $15 to $100 sweet spot
- Price range
- $7.61–$35.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$17K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Vitamin B. It carries 9,046 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Vitamin B
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 9,046per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 126 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 126 months
Products
Top B12 Lozenges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 11y ago

EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 4,543
- Age
- 11y ago

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)
- Price
- $35.31
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 10mo ago

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 3,341
- Age
- 24y ago

Designs for Health Vitamin B12 Lozenges - B12 Vitamins 5000 mcg Methylcobalamin - Vitamin B12 Supplements - Vegan + Non GMO Natural Berry Flavor (60 Quick Dissolve Lozenges)
- Price
- $35.57
- Rating
- 4.7/5
- Reviews
- 970
- Age
- 13y ago
Trending
estimated 90-day click momentum
Pure Encapsulations PureMelt B12 Folate - Active B Vitamin with L-5-MTHF - Metabolism Support & Red Blood Cell Function* - Non-GMO & Vegan - 90 Lozenges
- Price
- $24.28
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 9y ago

EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 4,543
- Age
- 11y ago

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)
- Price
- $35.31
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 10mo ago

Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets
- Price
- $15.62
- Rating
- 4.8/5
- Reviews
- 21,554
- Age
- 6y ago

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges
- Price
- $7.61
- Rating
- 4.7/5
- Reviews
- 3,341
- Age
- 24y ago
Newest
by launch date
EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)
- Price
- $35.31
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 10mo ago

Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets
- Price
- $15.62
- Rating
- 4.8/5
- Reviews
- 21,554
- Age
- 6y ago

Pure Encapsulations PureMelt B12 Folate - Active B Vitamin with L-5-MTHF - Metabolism Support & Red Blood Cell Function* - Non-GMO & Vegan - 90 Lozenges
- Price
- $24.28
- Rating
- 4.6/5
- Reviews
- 712
- Age
- 9y ago

EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 4,543
- Age
- 11y ago

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 16,100
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- EZ Melts83%
- NOW Foods6%
- Designs for Health4%
- Pure Encapsulations4%
- Nature Made4%
- Open — no brand owns it (0%)
Demand
B12 Lozenges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Search terms
Top B12 Lozenges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ez melts b1214K/yr
- b12 lozenges8K/yr
- b12 lozenge6K/yr
- ezmelts vitamin b122K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Lozenges
We read the reviews and the return reasons for every product selling here.
“These have an off taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Lozenges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









