Is b12 lozenges profitable to sell on Amazon United States?

The niche generates $107K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (44/100).

How competitive is the b12 lozenges niche?

5 brands and 26 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in b12 lozenges?

Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.

When does demand for b12 lozenges peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the b12 lozenges niche?

Listings span $7.61–$35.57; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 9,046 reviews — the moat a new listing must climb.

b12 lozenges

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.24

avg listing price — sweet spot $15–$100

Price range

Good$7.61–$35.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Market size

Okay$107K

$107K/yr · 30K searches

Review moat

Bad9,045.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, b12 lozenges is a $107K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

b12 lozenges market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $111K–$133K; units × avg price
Conversion rate: 16.2%
Avg BSR: #90
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 126 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

EZ Melts83%
NOW Foods6%
Designs for Health4%
Pure Encapsulations4%
Nature Made4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +24.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top b12 lozenges search terms

ez melts b1214K/yr +12.2%23.5% conv.
b12 lozenges8K/yr +24.4%6.5% conv.
b12 lozenge6K/yr +52.4%1.5% conv.
ezmelts vitamin b122K/yr +30.6%23.8% conv.

All search terms

Top b12 lozenges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)

EZ Melts$18.514.7★16,100 rev

EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)

EZ Melts$18.804.6★4,543 rev

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)

EZ Melts$35.314.7★16,100 rev

NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges

NOW Foods$7.614.7★3,341 rev

Designs for Health Vitamin B12 Lozenges - B12 Vitamins 5000 mcg Methylcobalamin - Vitamin B12 Supplements - Vegan + Non GMO Natural Berry Flavor (60 Quick Dissolve Lozenges)

Designs for Health$35.574.7★970 rev

Newest

by launch date

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)

EZ Melts$35.3116,100 rev

10mo ago

Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets

Nature Made$15.6221,554 rev

6y ago

Pure Encapsulations PureMelt B12 Folate - Active B Vitamin with L-5-MTHF - Metabolism Support & Red Blood Cell Function* - Non-GMO & Vegan - 90 Lozenges

Pure Encapsulations$24.28712 rev

9y ago

EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)

EZ Melts$18.804,543 rev

11y ago

EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)

EZ Melts$18.5116,100 rev

11y ago

What buyers say about b12 lozenges

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall18%

“GREAT TASTE”

Vitamin13%

“Love a decent tasting vitamin”

Quality-Overall11%

“The lozenges feel well-made”

Ease Of Use9%

“Ease of use”

Solubility8%

“Dissolve under tongue easily”

Energy Level6%

“Felt a little more energy”

Value For Money5%

“Excellent price”

Advertised Vs Actual Product3%

“This product is as advertised”

Flavor3%

“Easy melt and taste great”

Ease Of Chewing/Swallowing3%

“its not hard to chew”

What buyers complain about

Taste-Overall7%

“These have an off taste”

Solubility6%

“Takes a long time to dissolve”

Value For Money6%

“Expensive”

Vitamin6%

“I just found out I don't absorb B vitamins”

Ingredients-Overall6%

“This product contains sucralose”

Flavor5%

“have a slight unobjectionable flavor”

Ease Of Chewing/Swallowing4%

“Hate Swallowing Pills”

Side Effects4%

“xylitol or any sugar alcohol makes me sick”

Size-Overall4%

“it is teeny tiny”

Allergies4%

“Allergic reaction”

Top return reasons

Quality-Overall20%

Flavor20%

Functionality-Overall20%

Solubility20%

Certifications20%

Common questions

Is b12 lozenges profitable to sell on Amazon United States?: The niche generates $107K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (44/100).
How competitive is the b12 lozenges niche?: 5 brands and 26 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in b12 lozenges?: Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
When does demand for b12 lozenges peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the b12 lozenges niche?: Listings span $7.61–$35.57; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 9,046 reviews — the moat a new listing must climb.