B12 Liquid
MaybeAn estimated 0.0% of orders come back. But the average product has 4,877 reviews to catch up to, so B12 Liquid is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.2M/yr622K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 611 sellers
Flapen Score
B12 Liquid against its category
The dotted line is the Health & Household average. Past it, B12 Liquid is stronger. Inside it, weaker.
Market
The B12 Liquid market on Amazon at a glance
Shoppers on Amazon United States searched for B12 Liquid 622K times last year and spent an estimated $1.2M. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 622K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $1.2Ma year
- Peak month
- November3.0× the quietest month
- Top search term
- b12 liquid188K searches a year
02 · Price
A sale here is worth $19.07.
Listings sell for $19.07 on average, from $8.50 to $37.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $19.07 that is $38K to $48K a year per listing.
- Average price
- $19.07inside the $15 to $100 sweet spot
- Price range
- $8.50–$37.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $38K–$48K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #258 within Vitamin B. It carries 4,877 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #258in Vitamin B
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 4,877per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top B12 Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
- Price
- $25.04
- Rating
- 4.5/5
- Reviews
- 8,208
- Age
- 3y ago

Natures Bounty Vitamin B12 5000 mcg Sublingual Liquid Cardiovascular Health & Cellular Energy Support 2 Fl Oz (1 Count)
- Price
- $8.50
- Rating
- 4.7/5
- Reviews
- 24,349
- Age
- 14y ago

Carlyle Vitamin B12 Sublingual Liquid Drops | 10 000 mcg | 2 fl oz
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 2,962
- Age
- 4y ago

USDA Organic Vitamin B12 Sublingual Drops - Methylcobalamin 5000 mcg - 2 Oz
- Price
- $19.66
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 2y ago

Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.
- Price
- $21.00
- Rating
- 4.6/5
- Reviews
- 1,805
- Age
- 18y ago
Trending
estimated 90-day click momentum
(2-Pack) Methylated B Complex Liquid Drops - Vitamin B Complex with Active L Methylfolate - B12 Sublingual Drops - Vegan B12 Vitamin 5000mcg Non-GMO Raspberry Flavor No Sugar 2 Fl oz 80 Servings
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 9mo ago

Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin with B1 B6 B3 Folate Niacin - Fast Absorption Sublingual B-12 Drops for Energy Metabolism & Brain Function Vegan B Complex
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 5mo ago

(2 Pack) Extra Strength Liquid Vitamin B12 Sublingual Vitamin B Complex - B12 Drops 10000mcg - Methylcobalamin for Energy Brain and Heart Support Raspberry Flavor Non GMO 2 Fl Oz (80 Servings)
- Price
- $27.66
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 1y ago

Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 7mo ago

VivoNu Vitamin B Complex Vitamin B12 Liquid Drops Methylated Vitamin B1 B6 B3 B5 B2 Folate Biotin Choline Inositol with Vitamin C D A E Magnesium Zinc CoQ10 Non-GMO 2fl oz
- Price
- $11.66
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 7mo ago
Newest
by launch date
Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin with B1 B6 B3 Folate Niacin - Fast Absorption Sublingual B-12 Drops for Energy Metabolism & Brain Function Vegan B Complex
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 5mo ago

Nutricost Organic Vitamin B12 (Methylcobalamin) Liquid Drops (5 000mcg)
- Price
- $9.32
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 6mo ago

Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 7mo ago

VivoNu Vitamin B Complex Vitamin B12 Liquid Drops Methylated Vitamin B1 B6 B3 B5 B2 Folate Biotin Choline Inositol with Vitamin C D A E Magnesium Zinc CoQ10 Non-GMO 2fl oz
- Price
- $11.66
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 7mo ago

(2-Pack) Methylated B Complex Liquid Drops - Vitamin B Complex with Active L Methylfolate - B12 Sublingual Drops - Vegan B12 Vitamin 5000mcg Non-GMO Raspberry Flavor No Sugar 2 Fl oz 80 Servings
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
611
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 92%
Open market
27%
- NUSAVA22%
- NUTRAHARMONY13%
- Nature's Bounty13%
- Pure Encapsulations10%
- Carlyle9%
- MARYRUTH'S6%
Demand
B12 Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.0×
Search terms
Top B12 Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 liquid188K/yr
- liquid b1296K/yr
- b12 drops72K/yr
- vitamin b12 liquid55K/yr
- b12 liquid drops41K/yr
- liquid vitamin b1228K/yr
- vitamin b12 drops23K/yr
- liquid b12 drops21K/yr
- b 12 liquid11K/yr
- liquid b12 sublingual12K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Liquid
We read the reviews and the return reasons for every product selling here.
“Doesnt taste very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









