Skip to content

B12 Liquid

Maybe

An estimated 0.0% of orders come back. But the average product has 4,877 reviews to catch up to, so B12 Liquid is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$1.2M/yr622K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
51%top-5 click share · 18 brands · 611 sellers

Flapen Score

B12 Liquid against its category

The dotted line is the Health & Household average. Past it, B12 Liquid is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Liquid 622K times last year and spent an estimated $1.2M. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
9.9%
Market size, estimated
$1.2Ma year
Peak month
November3.0× the quietest month
Top search term
b12 liquid188K searches a year

02 · Price

A sale here is worth $19.07.

Listings sell for $19.07 on average, from $8.50 to $37.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $19.07 that is $38K to $48K a year per listing.

Average price
$19.07inside the $15 to $100 sweet spot
Price range
$8.50–$37.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$38K–$48K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #258 within Vitamin B. It carries 4,877 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#258in Vitamin B
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,877per listing
Listings tracked
27

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
81 months

Products

Top B12 Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

611

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

27%

  • Brand 122%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

B12 Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.0×

Search terms

Top B12 Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 liquid188K/yr
  • liquid b1296K/yr
  • b12 drops72K/yr
  • vitamin b12 liquid55K/yr
  • b12 liquid drops41K/yr
  • liquid vitamin b1228K/yr
  • vitamin b12 drops23K/yr
  • liquid b12 drops21K/yr
  • b 12 liquid11K/yr
  • liquid b12 sublingual12K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Liquid

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste very good”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common B12 Liquid questions

Answered from the same tracked data.