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B12 Injections

Fail

Buyers convert on only 1.3% of searches, so B12 Injections is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$73K/yr216K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
75%top-5 click share · 13 brands · 82 sellers

Flapen Score

B12 Injections against its category

The dotted line is the Health & Household average. Past it, B12 Injections is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Injections market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Injections 216K times last year and spent an estimated $73K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.3%
Market size, estimated
$73Ka year
Peak month
February2.6× the quietest month
Top search term
b12 injections44K searches a year

02 · Price

A sale here is worth $25.19.

Listings sell for $25.19 on average, from $8.50 to $50.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.19 that is $3K to $6K a year per listing.

Average price
$25.19inside the $15 to $100 sweet spot
Price range
$8.50–$50.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #336 within Vitamin B. It carries 3,592 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
4.7%
Average rank
#336in Vitamin B
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,592per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top B12 Injections products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Brand 134%
  • Brand 218%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

B12 Injections search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top B12 Injections search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 injections44K/yr
  • b12 injections for humans39K/yr
  • b12 shots injections29K/yr
  • injectable b1220K/yr
  • b12 injectable9K/yr
  • b12 injection9K/yr
  • vitamin b12 injectable6K/yr
  • vitamin b12 injections8K/yr
  • vitamin b12 shots injection at home5K/yr
  • inyecciones de vitamina b126K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Injections

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste is a bit strong”
A buyer, on “Taste-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common B12 Injections questions

Answered from the same tracked data.