B12 Gummies for Adults
FailThe top 5 brands take 94% of clicks, so B12 Gummies for Adults is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.3M/yr650K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 391 sellers
Flapen Score
B12 Gummies for Adults against its category
The dotted line is the Health & Household average. Past it, B12 Gummies for Adults is stronger. Inside it, weaker.
Market
The B12 Gummies for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for B12 Gummies for Adults 650K times last year and spent an estimated $1.3M. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $1.3Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- b12 gummies314K searches a year
02 · Price
A sale here is worth $11.62.
Listings sell for $11.62 on average, from $5.70 to $18.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $11.62 that is $116K to $145K a year per listing.
- Average price
- $11.62under the $15 to $100 sweet spot
- Price range
- $5.70–$18.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $116K–$145K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Vitamin B. It carries 9,925 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Vitamin B
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 9,925per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top B12 Gummies for Adults products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Vitamin B12 3000 mcg Gummies Normal Energy Production and Metabolism Immune System Support Raspberry 100 Count (2 per Serving) (Previously Solimo)
- Price
- $7.80
- Rating
- 4.6/5
- Reviews
- 19,584
- Age
- 8y ago

Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
- Price
- $9.01
- Rating
- 4.7/5
- Reviews
- 4,001
- Age
- 3y ago

Nature Made Vitamin B12 Gummies 1000 mcg per Serving 150 Gummy Vitamins
- Price
- $8.95
- Rating
- 4.7/5
- Reviews
- 8,015
- Age
- 11y ago

vitafusion Extra Strength Vitamin B12 Gummies Supports Energy Metabolism and Nervous System Health Support Gummy Vitamin Supplement for Women and Men Cherry Flavor 45 Day Supply 90 Count
- Price
- $11.37
- Rating
- 4.7/5
- Reviews
- 32,384
- Age
- 11y ago

Vitafusion Vitamin B12 1000 mcg | 140 Gummies | Raspberry Flavor | Adult Gummy Vitamins for Women & Men | Gluten and Dairy-Free Supplement
- Price
- $7.10
- Rating
- 4.7/5
- Reviews
- 14,991
- Age
- 9y ago
Trending
estimated 90-day click momentum
Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy
- Price
- $18.66
- Rating
- 4.6/5
- Reviews
- 1,232
- Age
- 1y ago

Amazon Basics Vitamin B12 3000 mcg Normal Energy Production and Metabolism Immune System Support 100 Gummies (2 per serving) Pack of 2 Raspberry (Previously Solimo)
- Price
- $13.88
- Rating
- 4.6/5
- Reviews
- 19,584
- Age
- 8y ago

Natures Bounty Vitamin B12 Gummies Dietary Supplement Supports Energy Metabolism and Nervous System Health Mixed Berry Flavor 500mcg 90 Gummies
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 908
- Age
- 8y ago

Nature Made Vitamin B12 Gummies 1000 mcg per Serving 150 Gummy Vitamins
- Price
- $8.95
- Rating
- 4.7/5
- Reviews
- 8,015
- Age
- 11y ago

Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
- Price
- $9.01
- Rating
- 4.7/5
- Reviews
- 4,001
- Age
- 3y ago
Newest
by launch date
Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy
- Price
- $18.66
- Rating
- 4.6/5
- Reviews
- 1,232
- Age
- 1y ago

Nature Made Zero Sugar Energy Vitamin B12 Gummies 110 Sugar Free Gummies
- Price
- $9.73
- Rating
- 4.6/5
- Reviews
- 1,758
- Age
- 2y ago

Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
- Price
- $9.01
- Rating
- 4.7/5
- Reviews
- 4,001
- Age
- 3y ago

Vitamatic Extra Strength Vitamin B12 5000 mcg (Methyl B12) Gummies - 120 Count - Energy Metabolism Support and Nervous System Health Support Natural Cherry Flavored (1)
- Price
- $14.84
- Rating
- 4.6/5
- Reviews
- 2,206
- Age
- 3y ago

NutraChamps Vitamin D3 & B12 Methyl B12 Gummies for Adults & Kids Enhanced with Vitamin D 3 & B9 Vitamin Folate Natural Energy Mood Metabolism & Focus Raspberry 60 Gummies
- Price
- $14.83
- Rating
- 4.6/5
- Reviews
- 3,328
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
391
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
4%
- Nature Made40%
- Amazon Basics30%
- Vitafusion18%
- Vitamatic3%
- Nature's Bounty2%
- OLLY2%
- Open — no brand owns it (2 brands, 4%)
Demand
B12 Gummies for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top B12 Gummies for Adults search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 gummies314K/yr
- vitamin b12 gummies100K/yr
- b12 gummies for women39K/yr
- vitafusion b12 gummies25K/yr
- b12 gummies for adults20K/yr
- b 12 gummies17K/yr
- b12 gummy15K/yr
- vitamin b12 gummies for women16K/yr
- b12 vitamins gummies18K/yr
- nature made b12 gummies13K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Gummies for Adults
We read the reviews and the return reasons for every product selling here.
“Weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Gummies for Adults questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









