Skip to content

B12 Gummies for Adults

Fail

The top 5 brands take 94% of clicks, so B12 Gummies for Adults is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.3M/yr650K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 391 sellers

Flapen Score

B12 Gummies for Adults against its category

The dotted line is the Health & Household average. Past it, B12 Gummies for Adults is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Gummies for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Gummies for Adults 650K times last year and spent an estimated $1.3M. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
17.4%
Market size, estimated
$1.3Ma year
Peak month
July1.3× the quietest month
Top search term
b12 gummies314K searches a year

02 · Price

A sale here is worth $11.62.

Listings sell for $11.62 on average, from $5.70 to $18.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $11.62 that is $116K to $145K a year per listing.

Average price
$11.62under the $15 to $100 sweet spot
Price range
$5.70–$18.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$116K–$145K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Vitamin B. It carries 9,925 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Vitamin B
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
9,925per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top B12 Gummies for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$131K$262K$394K$525K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

391

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

4%

  • Nature Made40%
  • Amazon Basics30%
  • Vitafusion18%
  • Vitamatic3%
  • Nature's Bounty2%
  • OLLY2%
  • Open — no brand owns it (2 brands, 4%)

Demand

B12 Gummies for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top B12 Gummies for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • b12 gummies314K/yr
  • vitamin b12 gummies100K/yr
  • b12 gummies for women39K/yr
  • vitafusion b12 gummies25K/yr
  • b12 gummies for adults20K/yr
  • b 12 gummies17K/yr
  • b12 gummy15K/yr
  • vitamin b12 gummies for women16K/yr
  • b12 vitamins gummies18K/yr
  • nature made b12 gummies13K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Gummies for Adults

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common B12 Gummies for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data