B12 for Kids
FailDemand is soft, at -14.7% this quarter, so B12 for Kids is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $91K/yr95K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 548 sellers
Flapen Score
B12 for Kids against its category
The dotted line is the Health & Household average. Past it, B12 for Kids is stronger. Inside it, weaker.
Market
The B12 for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for B12 for Kids 95K times last year and spent an estimated $91K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $91Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- vitamina b12 para nios21K searches a year
02 · Price
A sale here is worth $21.27.
Listings sell for $21.27 on average, from $10.02 to $60.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.27 that is $5K to $11K a year per listing.
- Average price
- $21.27inside the $15 to $100 sweet spot
- Price range
- $10.02–$60.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Vitamin B. It carries 1,599 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #150in Vitamin B
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,599per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top B12 for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
548
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
20%
- Brand 120%
- Brand 218%
- Brand 314%
- Brand 414%
- Brand 58%
- Brand 66%
Demand
B12 for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top B12 for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamina b12 para nios21K/yr
- b12 for kids21K/yr
- b12 kids14K/yr
- kids b129K/yr
- vitamin b12 for kids11K/yr
- vitamin b12 kids5K/yr
- kids b12 vitamin4K/yr
- vitaminas b12 para nios4K/yr
- kids vitamin b123K/yr
- b12 vitamins for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about B12 for Kids
We read the reviews and the return reasons for every product selling here.
“Taste is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 for Kids questions
Answered from the same tracked data.









