B12 for Dogs
FailThe top 5 brands take 100% of clicks, so B12 for Dogs is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $204K/yr58K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 6 sellers
Flapen Score
B12 for Dogs against its category
The dotted line is the Health & Household average. Past it, B12 for Dogs is stronger. Inside it, weaker.
Market
The B12 for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for B12 for Dogs 58K times last year and spent an estimated $204K. All 5 brands take every click. Demand peaks in May–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 15.4%
- Market size, estimated
- $204Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- cobalequin b12 for dogs21K searches a year
02 · Price
A sale here is worth $23.04.
Listings sell for $23.04 on average, from $15.45 to $33.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $23.04 that is $35K to $46K a year per listing.
- Average price
- $23.04inside the $15 to $100 sweet spot
- Price range
- $15.45–$33.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $35K–$46K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Vitamin B. It carries 750 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #133in Vitamin B
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 750per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top B12 for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutramax Cobalequin Vitamin B12 for Dogs Over 21lbs Chewable Tablets 45ct
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 1,251
- Age
- 8y ago

Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count
- Price
- $23.33
- Rating
- 4.8/5
- Reviews
- 1,922
- Age
- 8y ago

Special Breed Liquid Vitamin B12 for Dogs Methylcobalamin and 5-MTHF Boosts Energy Appetite Mood & Immune System Support Easy-to-Use Dropper - Chicken Flavor 2 fl oz
- Price
- $15.45
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 10mo ago

Wonder Paws B12 Supplement for Dogs Vitamin B-12 for All Ages Sizes & Breeds Vitamin B12 for Dogs as Superior Methylcobalamin Cobalamin & Folate (5-MTHF) 90 Beef Flavored Chewables
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 1y ago

Wonder Laboratories Pet Factor B-12 | Vitamin B-12 in Methylcobalamin Form | Popular in Treatment of EPI in Dogs 180 Capsules
- Price
- $33.63
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 7y ago
Trending
estimated 90-day click momentum
Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count
- Price
- $23.33
- Rating
- 4.8/5
- Reviews
- 1,922
- Age
- 8y ago

Nutramax Cobalequin Vitamin B12 for Dogs Over 21lbs Chewable Tablets 45ct
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 1,251
- Age
- 8y ago

Special Breed Liquid Vitamin B12 for Dogs Methylcobalamin and 5-MTHF Boosts Energy Appetite Mood & Immune System Support Easy-to-Use Dropper - Chicken Flavor 2 fl oz
- Price
- $15.45
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 10mo ago

Wonder Laboratories Pet Factor B-12 | Vitamin B-12 in Methylcobalamin Form | Popular in Treatment of EPI in Dogs 180 Capsules
- Price
- $33.63
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 7y ago

Vitamin B for Dogs - Vitamin B Complex for Dogs - Supports Healthy Energy Appetite Eyesight & Much More - Dog Vitamins - B Complex for Dogs - 1 fl oz - Bacon Flavor
- Price
- $20.74
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 2y ago
Newest
by launch date
Special Breed Liquid Vitamin B12 for Dogs Methylcobalamin and 5-MTHF Boosts Energy Appetite Mood & Immune System Support Easy-to-Use Dropper - Chicken Flavor 2 fl oz
- Price
- $15.45
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 10mo ago

Wonder Paws B12 Supplement for Dogs Vitamin B-12 for All Ages Sizes & Breeds Vitamin B12 for Dogs as Superior Methylcobalamin Cobalamin & Folate (5-MTHF) 90 Beef Flavored Chewables
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 252
- Age
- 1y ago

Vitamin B for Dogs - Vitamin B Complex for Dogs - Supports Healthy Energy Appetite Eyesight & Much More - Dog Vitamins - B Complex for Dogs - 1 fl oz - Bacon Flavor
- Price
- $20.74
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 2y ago

Wonder Laboratories Pet Factor B-12 | Vitamin B-12 in Methylcobalamin Form | Popular in Treatment of EPI in Dogs 180 Capsules
- Price
- $33.63
- Rating
- 4.7/5
- Reviews
- 733
- Age
- 7y ago

Nutramax Cobalequin Vitamin B12 for Dogs Over 21lbs Chewable Tablets 45ct
- Price
- $27.99
- Rating
- 4.8/5
- Reviews
- 1,251
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Nutramax Laboratories80%
- Special Breed7%
- WONDER PAWS5%
- Wonder Laboratories5%
- iVitamins3%
Demand
B12 for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 1.8×
Search terms
Top B12 for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cobalequin b12 for dogs21K/yr
- b12 for dogs18K/yr
- vitamin b for dogs10K/yr
- vitamin b12 for dogs6K/yr
- cobalequin for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about B12 for Dogs
We read the reviews and the return reasons for every product selling here.
“Dog didn't like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









