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B12 for Dogs

Fail

The top 5 brands take 100% of clicks, so B12 for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$204K/yr58K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
97%top-5 click share · 5 brands · 6 sellers

Flapen Score

B12 for Dogs against its category

The dotted line is the Health & Household average. Past it, B12 for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for B12 for Dogs 58K times last year and spent an estimated $204K. All 5 brands take every click. Demand peaks in May–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
15.4%
Market size, estimated
$204Ka year
Peak month
May1.8× the quietest month
Top search term
cobalequin b12 for dogs21K searches a year

02 · Price

A sale here is worth $23.04.

Listings sell for $23.04 on average, from $15.45 to $33.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $23.04 that is $35K to $46K a year per listing.

Average price
$23.04inside the $15 to $100 sweet spot
Price range
$15.45–$33.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$35K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Vitamin B. It carries 750 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Vitamin B
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
750per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top B12 for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 53%

Demand

B12 for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.8×

Search terms

Top B12 for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cobalequin b12 for dogs21K/yr
  • b12 for dogs18K/yr
  • vitamin b for dogs10K/yr
  • vitamin b12 for dogs6K/yr
  • cobalequin for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about B12 for Dogs

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dog didn't like the taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common B12 for Dogs questions

Answered from the same tracked data.