b12 dissolve under tongue
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.52avg listing price — sweet spot $15–$100
Price range
Okay$7.53–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 46K searches
Review moat
Bad10,742avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b12 dissolve under tongue is a $116K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
b12 dissolve under tongue market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 21.9%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 98 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
78
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Nature Made74%
- Amazon Basics8%
- NatureWise6%
- EZ Melts4%
- Horbäach4%
- Carlyle4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +3.4% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top b12 dissolve under tongue search terms
- b12 3000 mcg11K/yr
- nature made b12 3000 mcg6K/yr
- vitamin b12 3000 mcg6K/yr
- b12 dissolve under tongue8K/yr
- b12 3000 mcg nature made5K/yr
- b12 extra strength4K/yr
- sub lingual b12 vitamins3K/yr
- b12 30003K/yr
Top b12 dissolve under tongue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Vitamin B12 Extra Strength 3000 mcg Softgels 60 Softgels
Nature Made$14.364.8★6,261 rev
Nature Made Vitamin B12 3000 mcg Fast Dissolve Tablets 40 Tablets
Nature Made$7.534.7★4,523 rev
Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
Nature Made$9.014.7★4,001 rev
Amazon Basics Vitamin B12 3000 mcg Gummies Normal Energy Production and Metabolism Immune System Support Raspberry 100 Count (2 per Serving) (Previously Solimo)
Amazon Basics$7.804.6★19,584 rev
NatureWise Vitamin B12 3000 mcg - Extra Strength - Supplement for Supporting Energy Levels Mental Clarity Nervous System Health - Easy-to-Swallow Soy and Gluten-Free Non-GMO - 60 Softgels
NatureWise$9.504.7★325 rev
Newest
by launch dateNatureWise Vitamin B12 3000 mcg - Extra Strength - Supplement for Supporting Energy Levels Mental Clarity Nervous System Health - Easy-to-Swallow Soy and Gluten-Free Non-GMO - 60 Softgels
NatureWise$9.50325 rev
Carlyle B12 Vitamin 3000 mcg | 180 Tablets | Vegetarian Supplement
Carlyle$8.80273 rev
Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
Nature Made$9.014,001 rev
Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
Horbäach$9.9511,429 rev
Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets
Nature Made$15.6221,554 rev
Trending
90-day click momentumHorbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
Horbäach$9.954.7★
Nature Made Vitamin B12 Extra Strength 3000 mcg Softgels 60 Softgels
Nature Made$14.364.8★
Nature Made Extra Strength Vitamin B12 Gummies 3000 mcg per Serving 60 Ct
Nature Made$9.014.7★
Amazon Basics Vitamin B12 3000 mcg Gummies Normal Energy Production and Metabolism Immune System Support Raspberry 100 Count (2 per Serving) (Previously Solimo)
Amazon Basics$7.804.6★
Carlyle B12 Vitamin 3000 mcg | 180 Tablets | Vegetarian Supplement
Carlyle$8.804.6★
What buyers say about b12 dissolve under tongue
What buyers praise and complain about, mined from review topics.What buyers love
“no nasty aftertaste”
“Essential Vitamin”
“Good quality taste great Has great benefits chewy”
“Good Energy”
“Reasonable price”
“Dissolve under tongue easily”
“As advertised”
“Ease of use”
“Excellent flavor”
“its nice that its chewable”
What buyers complain about
“Tastes different”
“take too long to dissolve”
“This was definitely not correct dosage for me”
“It doesn't have a Vitamin taste at all”
“Not overwhelmingly sweet”
“Pretty small in size”
“Expensive”
“These made me feel sick”
“No big pills to swallow”
“no wonder it doesnt work for energy”
Top return reasons
Common questions
- Is b12 dissolve under tongue profitable to sell on Amazon United States?
- The niche generates $116K/yr across 11 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the b12 dissolve under tongue niche?
- 6 brands and 78 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in b12 dissolve under tongue?
- Top complaints mined from reviews: Taste-Overall, Solubility, Dosage. The return rate is 0.0%.
- When does demand for b12 dissolve under tongue peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the b12 dissolve under tongue niche?
- Listings span $7.53–$18.51; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 10,742 reviews — the moat a new listing must climb.