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B12 Chewables for Adults

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so B12 Chewables for Adults is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$269K/yr132K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
54%top-5 click share · 17 brands · 625 sellers

Flapen Score

B12 Chewables for Adults against its category

The dotted line is the Health & Household average. Past it, B12 Chewables for Adults is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Chewables for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for B12 Chewables for Adults 132K times last year and spent an estimated $269K. The top 5 brands take 72% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
15.8%
Market size, estimated
$269Ka year
Peak month
March1.9× the quietest month
Top search term
b12 dissolvable tablets19K searches a year

02 · Price

A sale here is worth $12.93.

Listings sell for $12.93 on average, from $6.84 to $29.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.93 that is $10K to $13K a year per listing.

Average price
$12.93under the $15 to $100 sweet spot
Price range
$6.84–$29.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Vitamin B. It carries 11,332 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#192in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
11,332per listing
Listings tracked
27

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
96 months

Products

Top B12 Chewables for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

625

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

23%

  • Brand 120%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 510%
  • Brand 65%

Demand

B12 Chewables for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top B12 Chewables for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 dissolvable tablets19K/yr
  • b12 chewables for adults17K/yr
  • b12 chewable11K/yr
  • chewable b129K/yr
  • vitamin b12 dissolvable tablets7K/yr
  • dissolvable b127K/yr
  • vitamin b12 chewable7K/yr
  • chewable vitamin b126K/yr
  • b12 dissolve under tongue8K/yr
  • natrol b125K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Chewables for Adults

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Taste-Overall”
9%of negative reviews mention “Solubility”
<0.1%of orders come back, a rate Amazon rounds to zero
“poor to dissolve”
A buyer, on “Solubility”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common B12 Chewables for Adults questions

Answered from the same tracked data.