B12 250 Mcg
FailShoppers spend an estimated $67K a year here, so B12 250 Mcg is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $67K/yr50K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 66 sellers
Flapen Score
B12 250 Mcg against its category
The dotted line is the Health & Household average. Past it, B12 250 Mcg is stronger. Inside it, weaker.
Market
The B12 250 Mcg market on Amazon at a glance
Shoppers on Amazon United States searched for B12 250 Mcg 50K times last year and spent an estimated $67K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $67Ka year
- Top search term
- b12 250 mcg11K searches a year
02 · Price
A sale here is worth $10.87.
Listings sell for $10.87 on average, from $5.33 to $23.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.87 that is $3K to $5K a year per listing.
- Average price
- $10.87under the $15 to $100 sweet spot
- Price range
- $5.33–$23.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #379 within Vitamin B. It carries 3,386 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #379in Vitamin B
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,386per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top B12 250 Mcg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Carlyle Vitamin B12 100mcg | 200 Tablets | Essential Vitamin Supplement
- Price
- $7.02
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 4y ago

Mason Vitamins Mason B 12 250mcg Tablets
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 15y ago

NAT B Vitamin B-12 TB 100MCG 100
- Price
- $8.02
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 15y ago

Natures Blend NAT B Vitamin B12 TB 100 Count
- Price
- $8.55
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 15y ago

Mason Vitamins Mason Vitamin B 12 250mcg Tablets
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 14y ago
Trending
estimated 90-day click momentum
Natures Bounty Vitamin B12 Gummies Dietary Supplement Supports Energy Metabolism and Nervous System Health Mixed Berry Flavor 500mcg 90 Gummies
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 908
- Age
- 8y ago

NAT B Vitamin B-12 TB 100MCG 100
- Price
- $8.02
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 15y ago

Mason Vitamins Mason B 12 250mcg Tablets
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 15y ago

Life Extension Vitamin B12 Methylcobalamin 500mcg - Vitamin B12 Supplement for General Energy and Brain Health - Sugar Free Vegetarian Lozenges Dissolve in Your Mouth - Once Daily - 100 Count
- Price
- $6.26
- Rating
- 4.7/5
- Reviews
- 2,237
- Age
- 22y ago

MASON NATURAL Vitamin B12 50 mcg with Calcium 100 Day Supply
- Price
- $8.20
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 14y ago
Newest
by launch date
Carlyle Vitamin B12 100mcg | 200 Tablets | Essential Vitamin Supplement
- Price
- $7.02
- Rating
- 4.7/5
- Reviews
- 455
- Age
- 4y ago

MASON NATURAL Vitamin B12 50 mcg with Calcium 300 Day Supply
- Price
- $13.29
- Rating
- 4.8/5
- Reviews
- 121
- Age
- 4y ago

Natures Bounty Vitamin B12 Gummies Dietary Supplement Supports Energy Metabolism and Nervous System Health Mixed Berry Flavor 500mcg 90 Gummies
- Price
- $17.91
- Rating
- 4.6/5
- Reviews
- 908
- Age
- 8y ago

Nature Made Vitamin B12 500 mcg Dietary Supplement for Energy Metabolism Support B12 Vitamins 500 mcg 100 Tablets 100 Day Supply
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 17,365
- Age
- 8y ago

Natures Blend Vitamin B12 100 mcg Tablets - 100 ct Pack of 2
- Price
- $13.30
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
66
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 100%
Open market
13%
- Carlyle26%
- MASON NATURAL22%
- Nature's Blend17%
- Nature Made10%
- Nature's Bounty8%
- Life Extension4%
- Open — no brand owns it (4 brands, 13%)
Demand
B12 250 Mcg search demand
Weekly searches over the year. Pick a range.
Search terms
Top B12 250 Mcg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 250 mcg11K/yr
- b12 100 mcg10K/yr
- vitamin b12 100 mcg8K/yr
- vitamin b12 250 mcg7K/yr
- b12 low dose4K/yr
- b12 100mcg3K/yr
- vitamin b12 50 mcg3K/yr
- b12 50 mcg3K/yr
Reviews and returns
What reviews say buyers love and hate about B12 250 Mcg
We read the reviews and the return reasons for every product selling here.
“Slow to dissolve”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 250 Mcg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









