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B12 2000 Mcg

Fail

The top 5 brands take 95% of clicks, so B12 2000 Mcg is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$118K/yr66K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 62 sellers

Flapen Score

B12 2000 Mcg against its category

The dotted line is the Health & Household average. Past it, B12 2000 Mcg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 2000 Mcg market on Amazon at a glance

Shoppers on Amazon United States searched for B12 2000 Mcg 66K times last year and spent an estimated $118K. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
14.8%
Market size, estimated
$118Ka year
Peak month
July1.8× the quietest month
Top search term
b12 2000 mcg21K searches a year

02 · Price

A sale here is worth $12.05.

Listings sell for $12.05 on average, from $7.10 to $23.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $12.05 that is $12K to $15K a year per listing.

Average price
$12.05under the $15 to $100 sweet spot
Price range
$7.10–$23.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Vitamin B. It carries 10,559 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#248in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
10,559per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
104 months

Products

Top B12 2000 Mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

62

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

B12 2000 Mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top B12 2000 Mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 2000 mcg21K/yr
  • vitamin b12 2000 mcg15K/yr
  • nutricost b1210K/yr
  • nutricost vitamin b128K/yr
  • b12 20005K/yr
  • nutricost b12 methylcobalamin2K/yr
  • vitamin b12 20003K/yr
  • b12 nutricost2K/yr

Reviews and returns

What reviews say buyers love and hate about B12 2000 Mcg

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small capsules”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common B12 2000 Mcg questions

Answered from the same tracked data.