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B Complex Liquid

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -2.4% this quarter, so B Complex Liquid is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$584K/yr428K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
59%top-5 click share · 23 brands · 86 sellers

Flapen Score

B Complex Liquid against its category

The dotted line is the Health & Household average. Past it, B Complex Liquid is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B Complex Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for B Complex Liquid 428K times last year and spent an estimated $584K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
7.3%
Market size, estimated
$584Ka year
Peak month
November1.9× the quietest month
Top search term
b complex liquid69K searches a year

02 · Price

A sale here is worth $18.73.

Listings sell for $18.73 on average, from $6.83 to $42.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $18.73 that is $28K to $37K a year per listing.

Average price
$18.73inside the $15 to $100 sweet spot
Price range
$6.83–$42.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #191 within Vitamin B. It carries 2,928 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#191in Vitamin B
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,928per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
91 months

Products

Top B Complex Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$47K$70K$93K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

86

Est. top-5 brand share

63%

Top 20: 97%

Est. top-5 click share

59%

Top 20: 94%

Open market

34%

  • NUTRAHARMONY18%
  • MARYRUTH'S15%
  • NUSAVA13%
  • Venture Pal10%
  • Double Wood Supplements7%
  • Triquetra Health4%

Demand

B Complex Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top B Complex Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • b complex liquid69K/yr
  • vitamin b complex liquid50K/yr
  • liquid vitamin b complex36K/yr
  • liquid b complex33K/yr
  • sublingual b complex31K/yr
  • b complex sublingual17K/yr
  • liquid b vitamins17K/yr
  • vitamin b liquid16K/yr
  • liquid vitamin b16K/yr
  • mary ruth b complex18K/yr

Reviews and returns

What reviews say buyers love and hate about B Complex Liquid

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Vitamin”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting Taste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common B Complex Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data