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B Complex Gummies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -0.6% this quarter, so B Complex Gummies is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$600K/yr284K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
70%top-5 click share · 17 brands · 69 sellers

Flapen Score

B Complex Gummies against its category

The dotted line is the Health & Household average. Past it, B Complex Gummies is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B Complex Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for B Complex Gummies 284K times last year and spent an estimated $600K. The top 5 brands take 72% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $600K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
12.5%
Market size, estimated
$600Ka year
Peak month
January1.3× the quietest month
Top search term
b complex gummies89K searches a year

02 · Price

A sale here is worth $16.90.

Listings sell for $16.90 on average, from $7.80 to $32.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $16.90 that is $21K to $25K a year per listing.

Average price
$16.90inside the $15 to $100 sweet spot
Price range
$7.80–$32.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #297 within Vitamin B. It carries 2,769 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#297in Vitamin B
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,769per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
70 months

Products

Top B Complex Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

69

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • Brand 124%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

B Complex Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top B Complex Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b complex gummies89K/yr
  • vitamin b complex gummies59K/yr
  • vitamin b gummies37K/yr
  • b vitamin gummies14K/yr
  • b complex gummies for women9K/yr
  • vitamin b gummies for women9K/yr
  • vitamin b complex gummies for women7K/yr
  • b complex vitamins gummies9K/yr
  • gummy b vitamin complex4K/yr
  • b complex gummy6K/yr

Reviews and returns

What reviews say buyers love and hate about B Complex Gummies

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common B Complex Gummies questions

Answered from the same tracked data.