Is b complex gummies profitable to sell on Amazon United States?

The niche generates $600K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the b complex gummies niche?

17 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in b complex gummies?

Top complaints mined from reviews: Taste-Overall, Vitamin, Flavor. The return rate is 0.0%.

When does demand for b complex gummies peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the b complex gummies niche?

Listings span $7.80–$32.42; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,769 reviews — the moat a new listing must climb.

b complex gummies

Worth a look

Shows low returns (0.0%), but soft demand (-0.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.90

avg listing price — sweet spot $15–$100

Price range

Good$7.80–$32.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$600K

$600K/yr · 284K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,769

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, b complex gummies is a $600K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

b complex gummies market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $507K–$676K; units × avg price
Conversion rate: 12.5%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.3%
Avg brand age: 70 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

Nature Made24%
NUTRAHARMONY19%
Amazon Elements11%
Vitafusion9%
INTEGO NUTRITION8%
Vitamatic8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -0.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top b complex gummies search terms

b complex gummies89K/yr +12.0%9.4% conv.
vitamin b complex gummies59K/yr -7.8%10.3% conv.
vitamin b gummies37K/yr -0.8%10.0% conv.
b vitamin gummies14K/yr +3.3%9.6% conv.
b complex gummies for women9K/yr -11.0%10.7% conv.
vitamin b gummies for women9K/yr -14.2%12.3% conv.
vitamin b complex gummies for women7K/yr +0.7%9.3% conv.
b complex vitamins gummies9K/yr -26.9%9.5% conv.
gummy b vitamin complex4K/yr +86.4%1.2% conv.
b complex gummy6K/yr -16.0%8.5% conv.

All search terms

Top b complex gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies

Nature Made$13.924.6★183 rev

Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy

NUTRAHARMONY$18.664.6★1,232 rev

Amazon Elements - B-Complex Supports Immune and Normal Energy Metabolism 70 Gummies 70-Day Supply Vegan Adult Non-GMO (Previously Revly)

Amazon Elements$8.154.4★2,602 rev

Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement

Vitafusion$10.994.8★905 rev

INTEGO NUTRITION Vitamin B Complex Gummies for Adults B Complex Vitamin Supplement for Women and Men B Vitamins Complex Gummies for Energy and Brain Health Natural Strawberry Flavor 60 Count

INTEGO NUTRITION$9.864.5★1,434 rev

Newest

by launch date

Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies

Nature Made$13.92183 rev

5mo ago

Blivsmlie 33-in-1 Liposomal Vitamin B Complex Gummies - B1 B2 B3 B4 B5 B6 B7 B8 B9 B12 Vitamin C D3 K2 Calcium Magnesium Zinc for Energy Brain Immune Skin Support & Heart Support

Blivsmlie$27.1392 rev

10mo ago

Ultra Methylated Vitamin B Complex Sugar Free Methylation Support Gummies

Femmetra$21.63147 rev

12mo ago

Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy

NUTRAHARMONY$18.661,232 rev

1y ago

Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement

Vitafusion$10.99905 rev

1y ago

What buyers say about b complex gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Excellent taste”

Vitamin15%

“Awesome vitamin”

Quality-Overall7%

“Good quality, easy to take supplement”

Energy Level6%

“Great energy”

Flavor5%

“Very peachy flavor”

Ease Of Chewing/Swallowing5%

“not too hard to chew”

Value For Money4%

“Good Deal”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“it has been easy to incorporate them into my daily routine”

Nutritional Content2%

“Great supplement”

What buyers complain about

Taste-Overall18%

“Chemical taste”

Vitamin7%

“Horrible tasting vitamins”

Flavor4%

“flavor was so off putting”

Sweetness4%

“Too Sweet And Funny Aftertaste”

Ease Of Chewing/Swallowing3%

“If You Have Difficulty Swallowing Pills”

Ingredients-Overall3%

“I dont know to which ingredient”

Allergies3%

“Allergic reaction”

Advertised Vs Actual Product3%

“Misleading”

Texture/Consistency-Overall2%

“Grainy texture and blah tasye”

Smell2%

“Terrible chemical smell”

Top return reasons

Vitamin50%

Taste-Overall50%

Common questions

Is b complex gummies profitable to sell on Amazon United States?: The niche generates $600K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the b complex gummies niche?: 17 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in b complex gummies?: Top complaints mined from reviews: Taste-Overall, Vitamin, Flavor. The return rate is 0.0%.
When does demand for b complex gummies peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the b complex gummies niche?: Listings span $7.80–$32.42; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,769 reviews — the moat a new listing must climb.