B Complex 100
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so B Complex 100 is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $466K/yr215K searches / yr
- 90-day growth
- +5.9%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 167 sellers
Flapen Score
B Complex 100 against its category
The dotted line is the Health & Household average. Past it, B Complex 100 is stronger. Inside it, weaker.
Market
The B Complex 100 market on Amazon at a glance
Shoppers on Amazon United States searched for B Complex 100 215K times last year and spent an estimated $466K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- +5.9%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $466Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- b100 complex vitamins29K searches a year
02 · Price
A sale here is worth $17.99.
Listings sell for $17.99 on average, from $8.28 to $41.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $17.99 that is $22K to $27K a year per listing.
- Average price
- $17.99inside the $15 to $100 sweet spot
- Price range
- $8.28–$41.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $22K–$27K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #395 within Vitamin B. It carries 5,702 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 96%
- Out of stock, average day
- 1.1%
- Average rank
- #395in Vitamin B
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 5,702per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top B Complex 100 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Vitamin B-100 Energy Production* Nervous System Health* 100 Veg Capsules
- Price
- $13.08
- Rating
- 4.7/5
- Reviews
- 5,139
- Age
- 22y ago

Solgar B-Complex 100 100 Vegetable Capsules - Nervous System Support - Supports Energy Metabolism - Non-GMO Vegan Gluten Free Dairy Free Kosher - 100 Servings
- Price
- $15.32
- Rating
- 4.7/5
- Reviews
- 17,312
- Age
- 19y ago

Bronson Super B100 Vitamin B Complex Sustained Release Contains All B Vitamins (Vitamin B1 B2 B3 B6 B9 - Folic Acid B12) 120 Tablets
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 2y ago

NOW Supplements Vitamin B-100 Energy Production* Nervous System Health* 250 Veg Capsules
- Price
- $26.39
- Rating
- 4.8/5
- Reviews
- 1,583
- Age
- 22y ago

Now Supplements Co-Enzyme B Complex with ALA and CoQ10 120 Veg Caps
- Price
- $27.19
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago
Trending
estimated 90-day click momentum
Unique Bundle Store Vitamin B-100 Complex 60 Tablets Timed Release B Complex Vitamins for Metabolism Support B100 Complex Vitamins B 100 Complex Supplement Gluten Free Formula (Pack of 1)
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 8mo ago

Now Supplements Co-Enzyme B Complex with ALA and CoQ10 120 Veg Caps
- Price
- $27.19
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago

Best Naturals B-100 Complex for adults 120 Tablets
- Price
- $12.78
- Rating
- 4.6/5
- Reviews
- 1,014
- Age
- 12y ago

GNC Vitamin B Complex 100 Supplement Supports Energy Metabolism and Immune Function 250 Servings
- Price
- $28.70
- Rating
- 4.7/5
- Reviews
- 639
- Age
- 6y ago

Horbach Vitamin B-100 Complex | 100% of Daily Value | 300 Tablets
- Price
- $12.98
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 4y ago
Newest
by launch date
Unique Bundle Store Vitamin B-100 Complex 60 Tablets Timed Release B Complex Vitamins for Metabolism Support B100 Complex Vitamins B 100 Complex Supplement Gluten Free Formula (Pack of 1)
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 8mo ago

Now Supplements Co-Enzyme B Complex with ALA and CoQ10 120 Veg Caps
- Price
- $27.19
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago

Bronson Super B100 Vitamin B Complex Sustained Release Contains All B Vitamins (Vitamin B1 B2 B3 B6 B9 - Folic Acid B12) 120 Tablets
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 2y ago

Bronson Super B100 Vitamin B Complex Sustained Release Contains All B Vitamins (Vitamin B1 B2 B3 B6 B9 - Folic Acid B12) 60 Tablets
- Price
- $9.95
- Rating
- 4.6/5
- Reviews
- 3,017
- Age
- 2y ago

Horbach Vitamin B-100 Complex | 100% of Daily Value | 300 Tablets
- Price
- $12.98
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
167
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 95%
Open market
12%
- NOW Foods41%
- Solgar25%
- Bronson13%
- Horbäach4%
- Unique Bundle Store3%
- MASON NATURAL3%
- Open — no brand owns it (8 brands, 12%)
Demand
B Complex 100 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.5×
Search terms
Top B Complex 100 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b100 complex vitamins29K/yr
- b10021K/yr
- now b complex21K/yr
- b complex 10015K/yr
- solgar b complex21K/yr
- b 100 complex vitamins12K/yr
- b-100 complex13K/yr
- solgar b complex 10010K/yr
- b100 complex9K/yr
- b 1007K/yr
Reviews and returns
What reviews say buyers love and hate about B Complex 100
We read the reviews and the return reasons for every product selling here.
“Smelly vitamins”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B Complex 100 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









