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Azos

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Azos is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$3.5M/yr841K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 38 sellers

Flapen Score

Azos against its category

The dotted line is the Health & Household average. Past it, Azos is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azos market on Amazon at a glance

Shoppers on Amazon United States searched for Azos 841K times last year and spent an estimated $3.5M. All 3 brands take every click. Demand peaks in Feb–Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
841K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
13.2%
Market size, estimated
$3.5Ma year
Peak month
May2.9× the quietest month
Top search term
happy v312K searches a year

02 · Price

A sale here is worth $31.04.

Listings sell for $31.04 on average, from $23.18 to $41.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 25,000 to 30,000 of them. At $31.04 that is $776K to $931K a year per listing.

Average price
$31.04inside the $15 to $100 sweet spot
Price range
$23.18–$41.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
25,000–30,000
Revenue per listing a year
$776K–$931K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Digestive Supplements. It carries 22,791 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Digestive Supplements
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
22,791per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Azos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 213%
  • Brand 38%

Demand

Azos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Azos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy v312K/yr
  • happy v prebiotic and probiotic243K/yr
  • rephresh pro b probiotics for women101K/yr
  • happy v probiotic39K/yr
  • my happy v35K/yr
  • happy v probiotics12K/yr
  • myhappyv11K/yr
  • happyv9K/yr
  • happy b10K/yr
  • yeast infection probiotic for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Azos

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Never worked”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Azos questions

Answered from the same tracked data.