azos
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 841K searches
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.04avg listing price — sweet spot $15–$100
Price range
Incredible$23.18–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad22,791.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, azos is a $3.5M/yr Amazon United States market (841K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
azos market data
- Units sold / yr
- 100K–125K
- avg 25,000–30,000/product
- Revenue / yr
- $3.1M–$3.9M
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Happy V78%
- O Positiv13%
- Rephresh8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Feb, Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×
Top azos search terms
- happy v312K/yr
- happy v prebiotic and probiotic243K/yr
- rephresh pro b probiotics for women101K/yr
- happy v probiotic39K/yr
- my happy v35K/yr
- happy v probiotics12K/yr
- myhappyv11K/yr
- happyv9K/yr
- happy b10K/yr
- yeast infection probiotic for women6K/yr
Top azos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy V Dr. Formulated Vaginal Probiotics for Women Odor & Itch Support Urinary & Gut Health pH Balance | Womens Daily Probiotic with Patented Prebiotics & Lactobacillus for Feminine Wellness
Happy V$41.574.4★7,565 rev
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.384.6★37,127 rev
RepHresh Pro-B Vaginal Probiotic Supplement pH Balance Probiotics for Women Balances Yeast and Bacteria to Maintain Feminine Health Daily Oral Capsules 30 Count
Rephresh$23.184.6★23,682 rev
Newest
by launch dateO Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.3837,127 rev
Happy V Dr. Formulated Vaginal Probiotics for Women Odor & Itch Support Urinary & Gut Health pH Balance | Womens Daily Probiotic with Patented Prebiotics & Lactobacillus for Feminine Wellness
Happy V$41.577,565 rev
RepHresh Pro-B Vaginal Probiotic Supplement pH Balance Probiotics for Women Balances Yeast and Bacteria to Maintain Feminine Health Daily Oral Capsules 30 Count
Rephresh$23.1823,682 rev
Trending
90-day click momentumO Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.384.6★
Happy V Dr. Formulated Vaginal Probiotics for Women Odor & Itch Support Urinary & Gut Health pH Balance | Womens Daily Probiotic with Patented Prebiotics & Lactobacillus for Feminine Wellness
Happy V$41.574.4★
RepHresh Pro-B Vaginal Probiotic Supplement pH Balance Probiotics for Women Balances Yeast and Bacteria to Maintain Feminine Health Daily Oral Capsules 30 Count
Rephresh$23.184.6★
What buyers say about azos
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product—it was exactly what I needed”
“Keeps you smelling and feeling fresh”
“Does the job”
“Best n probiotics ever”
“Good price”
“Good for your digestion”
“As advertised”
“No side effects”
“easy on the stomach digestion”
“Easy to use”
What buyers complain about
“Never worked”
“Made me smell weird”
“NOT worth the price”
“Slight side effect tho”
“ITCHING”
“STOMACH PAIN”
“Its making my acid reflux 10 times worse”
“I wasn't even taking the 2 capsule dosage because I kind of knew it would give me one”
“are tasteless”
“PAIN”
Top return reasons
Common questions
- Is azos profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 3 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the azos niche?
- 3 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in azos?
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.0%.
- When does demand for azos peak?
- Demand peaks in Feb–Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the azos niche?
- Listings span $23.18–$41.57; the average listing price is $31.04 (sweet spot $15–$100). The average incumbent carries 22,791 reviews — the moat a new listing must climb.