Ayurvedic Toothpaste
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Ayurvedic Toothpaste is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $356K/yr224K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 704 sellers
Flapen Score
Ayurvedic Toothpaste against its category
The dotted line is the Health & Household average. Past it, Ayurvedic Toothpaste is stronger. Inside it, weaker.
Market
The Ayurvedic Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Ayurvedic Toothpaste 224K times last year and spent an estimated $356K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $356Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- auromere toothpaste76K searches a year
02 · Price
A sale here is worth $14.87.
Listings sell for $14.87 on average, from $5.97 to $38.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.87 that is $11K to $15K a year per listing.
- Average price
- $14.87under the $15 to $100 sweet spot
- Price range
- $5.97–$38.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #618 within Toothpaste. It carries 4,446 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #618in Toothpaste
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 4,446per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Ayurvedic Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Auromere Ayurvedic Herbal Toothpaste Fresh Mint - Vegan Natural Non GMO Flouride Free Gluten Free with Neem & Peelu (4.16 oz) 2 Pack
- Price
- $17.83
- Rating
- 4.7/5
- Reviews
- 507
- Age
- 11y ago

Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 1 Pack
- Price
- $10.07
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 19y ago

Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 1 Pack
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 552
- Age
- 22y ago

Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 5 Pack
- Price
- $38.54
- Rating
- 4.8/5
- Reviews
- 1,393
- Age
- 12y ago

Patanjali Dant Kanti Natural Toothpaste 150 g / 5.29 fl oz Pack of 6
- Price
- $21.01
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 10y ago
Trending
estimated 90-day click momentum
Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 1 Pack
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 552
- Age
- 22y ago

Patanjali Dant Kanti Dental Cream 100g
- Price
- $8.41
- Rating
- 4.4/5
- Reviews
- 1,761
- Age
- 13y ago

Essential Palace Organic Black Seed Toothpaste 100% Fluoride Free & Vegetable Base (3pack) 6.5oz for Sensitive Teeth
- Price
- $14.54
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 6y ago

Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 1 Pack
- Price
- $10.07
- Rating
- 4.7/5
- Reviews
- 881
- Age
- 19y ago

Herbodent NEEM 7 in 1 Toothpaste- 6.53oz/185g Pack of 1 | Organic Herbs-Neem Black Seed & Xylitol for Anti Cavity Cardamom & Mint for Freshness Baking Soda for great Cleaning-No Fluoride & Paraben
- Price
- $5.97
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 2y ago
Newest
by launch date
Essential Palace Herbal Toothpaste 5 in 1 Non Fluoride Vegetable Base 2 Pack
- Price
- $14.70
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Patanjali Advanced Toothpaste Dental Cream 100g / 3.38 fl oz - (Pack of 2)
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 2y ago

Herbodent NEEM 7 in 1 Toothpaste- 6.53oz/185g Pack of 1 | Organic Herbs-Neem Black Seed & Xylitol for Anti Cavity Cardamom & Mint for Freshness Baking Soda for great Cleaning-No Fluoride & Paraben
- Price
- $5.97
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 2y ago

Essential Palace Organic Black Seed Toothpaste 100% Fluoride Free & Vegetable Base (3pack) 6.5oz for Sensitive Teeth
- Price
- $14.54
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 6y ago

Organic Black Seed Essential Toothpaste 5 in 1 100% Fluoride Free & Vegetable Base for Sensitive Teeth.
- Price
- $6.56
- Rating
- 4.6/5
- Reviews
- 2,012
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
704
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 90%
Open market
3%
- Auromere58%
- patanjali18%
- ESSENTIAL TOOTHPASTE16%
- Himalaya3%
- Boka1%
- Herbodent1%
- Open — no brand owns it (4 brands, 3%)
Demand
Ayurvedic Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ayurvedic Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- auromere toothpaste76K/yr
- herbal toothpaste26K/yr
- ayurvedic toothpaste18K/yr
- patanjali18K/yr
- dant kanti toothpaste16K/yr
- black seed toothpaste11K/yr
- patanjali toothpaste11K/yr
- patanjali products10K/yr
- indian toothpaste6K/yr
- black seed toothpaste organic5K/yr
Reviews and returns
What reviews say buyers love and hate about Ayurvedic Toothpaste
We read the reviews and the return reasons for every product selling here.
“Burned my mouth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ayurvedic Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









