Skip to content

Ayurvedic Toothpaste

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Ayurvedic Toothpaste is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$356K/yr224K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
52%top-5 click share · 10 brands · 704 sellers

Flapen Score

Ayurvedic Toothpaste against its category

The dotted line is the Health & Household average. Past it, Ayurvedic Toothpaste is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ayurvedic Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Ayurvedic Toothpaste 224K times last year and spent an estimated $356K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
10.7%
Market size, estimated
$356Ka year
Peak month
April1.3× the quietest month
Top search term
auromere toothpaste76K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $5.97 to $38.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.87 that is $11K to $15K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$5.97–$38.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #618 within Toothpaste. It carries 4,446 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#618in Toothpaste
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
4,446per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ayurvedic Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

704

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

3%

  • Brand 158%
  • Brand 218%
  • Brand 316%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Ayurvedic Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ayurvedic Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auromere toothpaste76K/yr
  • herbal toothpaste26K/yr
  • ayurvedic toothpaste18K/yr
  • patanjali18K/yr
  • dant kanti toothpaste16K/yr
  • black seed toothpaste11K/yr
  • patanjali toothpaste11K/yr
  • patanjali products10K/yr
  • indian toothpaste6K/yr
  • black seed toothpaste organic5K/yr

Reviews and returns

What reviews say buyers love and hate about Ayurvedic Toothpaste

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Oral Hygiene”
11%of negative reviews mention “Oral Hygiene”
0.3%of orders come back
“Burned my mouth”
A buyer, on “Oral Hygiene”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ayurvedic Toothpaste questions

Answered from the same tracked data.